Vistar Media brings Adstruc OOH planning software to ANZ

Vistar Media has launched its out-of-home (OOH) planning software Adstruc in Australia and New Zealand, introducing a digital platform aimed at improving efficiency for media planners in the region.

Adstruc automates traditionally time-consuming elements of OOH campaign planning, buying, and selling.

The software, which has been used by agencies in the United States for nearly 15 years, is designed to streamline workflows such that media planners can save 30% or more of their time each week, according to Vistar Media's internal data. By encompassing both static and digital inventory in one platform, Vistar Media is now offering an integrated, end-to-end OOH planning solution to the ANZ market.

The integration of Adstruc into Vistar's technology suite follows Vistar's acquisition of Adstruc from PJX Media in April 2024. With its expansion in Australia and New Zealand, the software is already linked with a wide network of supply partners, giving access to agencies such as IPG, Havas, Kaimera, and others to premium inventory from all major media owners in the region.

Ben Baker, Managing Director, APAC at Vistar Media, commented, "The launch of Adstruc in Australia and New Zealand is a game-changer for the out-of-home industry. For too long, traditional OOH planning has been bogged down by manual processes, slowing down agencies and limiting campaign agility. Adstruc transforms that experience by streamlining planning, buying and vendor communication – which can ultimately save agencies valuable time and enable them to focus on strategy and creativity."

Lucy Formosa Morgan, Managing Director at Magna, highlighted the platform's benefits for agency teams, stating, "Adstruc has modernised the way we engage with OOH. Its intuitive tools and audience-driven planning capabilities help our teams build stronger proposals, faster. The efficiency it brings allows us to deliver more responsive service to clients, and frees up time to focus on higher-value work and driving more insights and results for our clients. It's exactly the kind of innovation that helps agencies stay competitive."

Adstruc offers several features to enhance OOH campaign planning. The software provides consolidated access to OOH inventory data, coupled with first and third-party audience insights, which supports alignment of campaigns with specific audience demographics, preferred locations, and client goals. This is intended to give clients greater confidence in expected return on investment.

The platform enables users to automate media planning documents, presenting campaign strategies, justifications, and expected outcomes clearly for clients.

It also facilitates direct vendor communication within the platform, a move expected to simplify request-for-proposal (RFP) processes and negotiations. This feature is aimed at benefiting both buyers and media owners, with quicker RFP responses and smoother transactions.

Additionally, Adstruc provides a centralised repository for storing and accessing historical campaign data, insights, and best practices. This is intended to support knowledge sharing and continuity within agency teams. The platform's data-driven planning and client presentation tools are built to help agencies develop more persuasive campaigns and potentially drive increased client investment in OOH advertising.

The addition of Adstruc means Vistar Media now supports both programmatic and traditional OOH planning in the ANZ market, aligning with agencies' needs for efficiency and comprehensive solutions in a rapidly evolving advertising landscape.