Vodafone launches new SIM range

Vodafone has unveiled plans to launch a new range of SIM-only mobile plans called Vodafone SIMple, which it says offer the benefits of On Account without the contract.

SIMple is being pitched as offering the same value, with the option of a one month term, or an extra 50% more anytime minutes on a 12 month term.

Vodafone's General Manager of Consumer, Kursten Shalfoon, said, "We asked our customers what they like, and what they want more of. They told us they want more freedom and flexibility to call who they want, when they want, and greater value, so that's what we're introducing with SIMple. All the Add-ons (such as Family, mobile internet) available with Talker and TXTer are available on the SIMple plans.

The SIMple TXTer 60 plan on a one month term offers 60 national anytime minutes and 600 TXTs to any network, plus one included BestMate, as well as the flexibility to cancel with one month's notice.

Orcon recently entered the mobile market with a no contract approach to billing consumers.