Vudoo & Scroll Media partner to revolutionise digital ads

Vudoo has announced a partnership with Scroll Media to enhance digital advertising efforts in Australia and New Zealand.

The collaboration aims to leverage Vudoo's shoppable technology and interactive content solutions with Scroll Media's extensive digital ad network, which represents over 40 premium publishers across the region.

Advertisers using Scroll Media will now have access to high-intent audiences across critical sectors like gaming, travel, sport, health, tech, and automotive.

Scroll Media's offerings, which include high-impact display, video, and gamified ads, will be augmented by Vudoo's innovative shoppable and interactive content technology. This partnership is positioned to empower Scroll Media's publisher partners to integrate Vudoo's solutions into their content and various ad formats, thereby providing bespoke branding opportunities for clients and advertising partners.

The collaboration will enable advertisers to deliver action-driven creatives and engage audiences in more meaningful ways. This includes facilitating tasks such as product purchases, lead generation forms, booking test drives, scheduling consultations, requesting demos, and downloading information sheets—all within the content itself. This marks a significant step towards integrating retail media, shoppable content, and interactive, personalised experiences into publishers' and brands' strategies.

"We are thrilled to partner with Scroll Media, the leading digital advertising network in Australia and New Zealand for premium publishers such as Vivendi's Gameloft, The Roar, and others," said Vudoo CEO and founder Nick Morgan.

"This exciting collaboration will help advertisers and agencies achieve new ways to entice, engage, and excite readers and consumers alike, whilst ensuring both consumption and conversion are frictionless."

Jane Ormsby, Scroll Media managing director, echoed this sentiment, stating, "As a publisher audience network, we can now offer not only top-of-funnel awareness and consideration metrics to our clients but tangible business outcomes like add-to-cart and payment functionalities. What sets Vudoo apart is their unique ability to integrate a shopfront directly into in-stream video and content, resulting in higher click-to-conversion rates and a more seamless consumer journey."

This partnership follows a recent announcement in July by Vudoo regarding a global partnership with IPG Mediabrands KINESSO Commerce. The collaboration aims to power the launch of a new, always-on commerce media capability under the initiative 'ShopNow', enabling content to be shoppable at any time on the open web. This joint effort includes Vudoo's technology, KINESSO's activation and performance capabilities, and creative solutions from IPG Mediabrands.

Vudoo's technology offers several advantages, including a patent-pending, in-stream checkout feature that allows customers to transact directly within content. This capability is designed to boost conversions and simplify the sales funnel. With a low footprint, brands and publishers can integrate Vudoo's content commerce functions without needing to upgrade their existing infrastructure or operational capabilities.

The partnership is aimed at helping advertisers to better capture audience attention and boost engagement through personalised journeys enabled by Vudoo's content commerce platform. Scroll Media's representation of over 40 leading publishers ensures that these advanced technological solutions will reach a wide array of high-intent audiences, driving deeper engagement and superior outcomes through action-based content and advertising inventory.