IT Brief NZ - Yealink positioned to challenge Cisco & Polycom handsets

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Yealink positioned to challenge Cisco & Polycom handsets

The world's third largest IP desk phone manufacturer Yealink is determined to knock off it's two larger competitors.

In 2013 independent analyst Frost & Sullivan had Yealink in 3rd place behind Polycom and Cisco for marketshare. This year the same 'Independent SIP Phone Market' report shows that Yealink has moved up into 2nd place just behind Polycom.

The Yealink brand isn't that well known in New Zealand although it has been successful in the SMB marketplace, selling thousands of handsets a month here.

With a full spectrum of desk and portable phones they believe they can service almost any size of New Zealand business from small to enterprise.

In Australia the company has a major contract supplying Telstra with it's own 'Commander' branded desk phones and is the brand of choice for trans tasman telco M2 Communications.

Its failure rates are almost half of the industries average and its range of models have feature parity with the market leader Polycom. With this in mind and its more affordable price points, Yealink is determined to win more marketshare.

"Yealink is super aggressive. They're determined to grow their marketshare and flexible about how to get there. They can offer custom support, trade in offers and white labelling of their units. We're open to speaking with new channel partners and or Telco's that are looking to sell this impressive new range." says Mark Dasent, General Manager of Yealink's distributor Connector Systems NZ.

The company has both engineering and other team members based in Melbourne and local distributor Connector Systems representing them in New Zealand.

For more information about Yealink in New Zealand click here.

Yealink, APAC Sales Manager Jessica Chen and Connector Systems, ANZ General Manager Mark Dasent.

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