YouSee Engages Customers and Optimises Website Performance with Sitecore's Online Marketing Suite

Brisbane - September 28, 2010 – Sitecore, the leading global provider of .NET Web Content Management System (CMS) software, today announced that YouSee, Denmark's biggest distributor of TV and Internet solutions on the cable network, has been named the Denmark Sitecore Site of the Year. Using Sitecore's CMS and Online Marketing Suite (OMS), YouSee has optimised its website performance and enhanced customer engagement and sales.

Sitecore’s Site of the Year awards recognise organisations that have leveraged Sitecore’s technology to develop an outstanding Web presence and to deliver a unique online experience. Sitecore’s partners and customers submitted nominations on their use of Sitecore to deliver more effective business processes and advance their online strategies. The judges considered creativity, integration with rich data sources and applications, the ability to educate, motivate an action and the overall user experience.

Working with Valtech, a Sitecore partner, YouSee rapidly executed an in-depth and robust CMS implementation, including integration of Sitecore’s OMS. With Sitecore’s powerful content management and marketing tools, YouSee improved content flow and enhanced customer support efficiencies by allowing users to more easily find relevant sources of information. Additionally, YouSee can now better track customer behavior online and as a result provide a more meaningful experience at every stage of the purchase lifecycle.

 “With Sitecore we are able to better respond to market needs and understand what our customers want, allowing us to adjust our content in real-time and gain a competitive edge,” said Peter Osterhaab Poulsen, online manager, YouSee. “The data-driven analysis Sitecore provides allows us to strengthen online sales and achieve significantly higher levels of engagement. With Sitecore, our website has now become one of our most powerful business tools.”

Joacim M. Jeppesen, director, Valtech added, “This recognition is well deserved. YouSee understands the significance of converting digital investment into real business value. They have a high level of maturity with Web analysis and data-driven optimisation, and this, coupled with Sitecore’s OMS, has allowed them to achieve powerful results with behavioral targeting.”

In addition to naming the Denmark Sitecore Site of the Year, the category winners announced today, include:

CATEGORY WINNERS:

Best Education Website

PH Metropol

Partner: 1508 A/S

Best Corporate Website

Oticon

Partner: Pentia

Best Public Website

City of Aarhus

Partner: Pentia

Best Portal

Dansk Boldspil Union

Partner: Netcompany

About Sitecore

Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured Web sites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organisations, including national governments and Fortune 500 companies, utilise Sitecore solutions for their websites. These organisations have created and now manage more than 23,000 dynamic websites with Sitecore including Microsoft, RAC, Jetstar, Linfox, Canon and the Australian Government.

Connect in the Sitecore Community to experience Sitecore’s success and that of its customers, partners and developers.

Media ContactsRachael WilliamsTouchpoint Marketing0410 296 860

rachael.williams@touchpointmarketing.com.au

Erick MottSitecore415-380-0600

erm@sitecore.net

Suzi OwensSitecore415-856-5125sowens@blancandotus.com