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Zebra Technologies launches Reflexis solutions in A/NZ

By Catherine Knowles
Mon 14 Mar 2022

Zebra Technologies has launched its full suite of Reflexis solutions across Asia Pacific (APAC), beginning with Australia and New Zealand (A/NZ).

According to the company, this launch is a key milestone in Zebra’s vision to have every asset and worker on the edge visible, connected and fully optimised.

To spearhead the rollout of Reflexis across APAC, Zebra Technologies has appointed its sales vice president for A/NZ, Tom Christodoulou as the APAC Lead for Zebra's software-as-a-service (SaaS) business.

A dedicated team has also been established in Melbourne, including customer service managers along with a sales team and solutions consultant dedicated to growing and supporting Zebra's local customers.

According to the company, enterprises in APAC can now join the more than 275 global retailers, restaurants, hotels and banks, including McDonalds, Marks and Spencer, and The Home Depot in using Reflexis solutions.

Mitre 10, New Zealand’s home improvement retailer, has also recently introduced Reflexis solutions across its business to create a frictionless omnichannel customer experience.

Mitre 10 chief executive officer Andrea Scown says, “We chose Reflexis Systems and Zebra Technologies to support our modernisation project due to its world-class Reflexis ONE platform and history of supporting large retailers across the globe."

Zebra sales vice president for A/NZ and APAC lead for SaaS, Tom Christodoulou, says, "Zebra’s Reflexis solution helps retailers elevate execution in every store and distribution centre by optimising labour and the store associates experience to transform the collective teams performance into a superior customer experience.

"By bringing workforce management, task management, execution and team communication together, we enable retailers to optimally utilise and empower their workforce, creating a better and more engaging work experience that helps increase employee retention.”

In addition to Reflexis, Zebras SaaS portfolio in APAC also includes:

Workforce Connect: a communication and collaboration platform that provides voice and messaging features on mobile devices which connect and empower front-line workers.

VisibilityIQTM Foresight: a cloud-based software solution providing easy access to business intelligence on Zebra devices so organisations can leverage the most from their assets, workers, and daily tasks.

Christodoulou says, “The introduction of Reflexis to Zebra's portfolio of SaaS-based solutions will provide businesses the tools they need to put their data to work, allowing for higher levels of security and manageability as well as new analytics that can elevate the performance of their business.

"Zebra's SaaS-based solutions simplify the day of every worker at the edge by supporting the best next-action approach with an industry-leading portfolio of retail-ready products, solutions and services.”

Following its launch in Australia and New Zealand, Zebras SaaS-based Reflexis solution will soon become available in other key APAC markets, the company states.

Zebra has an ecosystem of more than 10,000 partners across more than 100 countries, and serves customers of all sizes with a portfolio of hardware, software, services and solutions that digitise and automate workflows.

Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and antuit.ai.

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