A/B testing Stories

Kiwi Stories

A/B testing stories

ZURU cuts product development to five months with AI

That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.

By Sean Mitchell • 4 min read • This month

Global Stories

A/B testing stories

Data Analytics

IAG cuts 15 websites to one platform in digital overhaul

Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.

By Mark Tarre • 5 min read • Yesterday

Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last week

Customer Experience

Attentive launches AI tools for RCS message rollout

Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Digital Transformation

Optimizely says AI agent use jumps 42% as adoption grows

Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.

By Sofiah Nichole Salivio • 4 min read • Last week

eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last week

Customer Relationship Management

Salesforce launches Headless 360 for agents & developers

The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.

By Catherine Knowles • 5 min read • Last month

DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Last month

DevOps

Google Cloud unveils Gemini agent platform & new TPUs

Demand for AI agents is driving Google Cloud to broaden its stack with new security tools and eighth-generation Tensor Processing Units.

By Sean Mitchell • 4 min read • Last month

DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

A/B testing stories

Customer Relationship Management

Osprey London boosts checkout with Ingrid delivery platform

The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.

By Joseph Gabriel Lagonsin • 3 min read • Yesterday

Data Analytics

Mixpanel launches Headless SDK for AI agents & coders

Developers can now automate product analytics workflows as Mixpanel Headless exposes dashboards, funnels and alerts as Python objects in early access.

By Sofiah Nichole Salivio • 3 min read • Last week