Adobe Firefly stories
Creative Cloud users may soon let outside AI agents drive Adobe apps for tasks such as rotoscoping and image hole filling, starting on desktop.
Adobe is trying to keep its software central as generative AI spreads, by letting customers use its tools alongside outside models and agents.
Creators could gain new protections from commercial AI style copying as Adobe lobbies regulators in several countries for clearer licensing rules.
Creative teams will get agent-based tools and new workflows as Adobe rolls out updates across Firefly, Creative Cloud and GenStudio.
The updates broaden Adobe's AI tools for creators and marketers, with new assistants, partner models and Microsoft integrations now rolling out across its software.
Users can now keep image, video and design work in one place as Adobe rolls out more AI tools and broader agent access in Firefly.
The update gives designers and video editors more automated tools inside Adobe's main apps, while keeping manual control over files and edits.
Disney will get early access to Adobe's latest AI tools as the companies push custom models into films, parks and sports content.
Creators can now add up to 60-second clips from Universal Music Group and Warner Music Group catalogues inside Adobe's Premiere mobile app.
The partnership gives Australian operators local access to a hybrid heavy-lift drone suited to mining, maritime and bushfire work across the region.
Retailers saw a surge in food, screens and merchandise sales as fans prepared for AFL Grand Final watch parties and post-match celebrations.
Android creators can now edit and export videos up to 4K on phones, as Adobe widens Premiere mobile beyond iPhone.
Editors can now generate clips, sound and music inside Premiere as Adobe extends AI features across its video suite, including After Effects.
Adobe has launched a Slack app that lets teams use more than 70 creative and productivity tools without leaving workplace conversations.
Photoshop users will be able to edit images more precisely as Adobe adds prompt-based tools that preserve layers, masks and brand assets.
Creators can now generate licensed music, voiceovers and sound effects in Firefly, as Adobe seeks to keep more production inside one workflow.
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Australian retailers saw a pre-finals lift in spending on food, TVs and cleaning products, while searches for motor neurone disease also climbed 23%.
Millions of chatbot users can now edit photos and PDFs without leaving Gemini or Claude, as Adobe widens its software reach.
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
