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Advertising Technologies (Adtech) stories

Gamers, forget your enemies because burgers are now targeting you
Gaming

Gamers, forget your enemies because burgers are now targeting you

​After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.

By Ashton Young • 3 min read • Fri, 18th Aug 2017
Kiwi digital agency roars at Cannes Lions
Marketing Technologies

Kiwi digital agency roars at Cannes Lions

The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.

By Kai Ping Lew • 2 min read • Mon, 26th Jun 2017
Salesforce is 'empowering marketers' with new Krux innovations
Data Analytics

Salesforce is 'empowering marketers' with new Krux innovations

Salesforce unveils new innovations to its Marketing Cloud after acquiring leading data management platform Krux.

By Sam Worthington • 2 min read • Tue, 10th Jan 2017
Survey finds publishers better than non-publishers on every measure of ad effectiveness
Marketing Technologies

Survey finds publishers better than non-publishers on every measure of ad effectiveness

A recent survey has made it clear – digital ads on publishers' websites get more attention from readers and have a bigger impact on brand lift.

By Ashton Young • 2 min read • Thu, 13th Oct 2016
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Marketing Technologies

Facebook Blueprint for marketers hits 1 million enrolments; launches new features

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

By Sara Barker • 2 min read • Thu, 15th Sep 2016

Global Stories

Advertising Technologies (Adtech) stories

Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Digital Signage

Adobe Advertising Cloud announces new mobile app, digital audio capabilities

Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.

By Kai Ping Lew • 3 min read • Thu, 26th Oct 2017
Blockchain startup BitClave wants to change the search engine game
Digital Signage

Blockchain startup BitClave wants to change the search engine game

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

By Kai Ping Lew • 3 min read • Thu, 31st Aug 2017
Marketers need to catch up with changes in media consumption trends – Adobe
Marketing Technologies

Marketers need to catch up with changes in media consumption trends – Adobe

Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.

By Kai Ping Lew • 3 min read • Thu, 25th May 2017
Advertising about to get a whole lot more targeted with new partnership
Marketing Technologies

Advertising about to get a whole lot more targeted with new partnership

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

By Ashton Young • 2 min read • Mon, 15th May 2017
Adobe launches Experience cloud; announces collaboration with Microsoft
Data Analytics

Adobe launches Experience cloud; announces collaboration with Microsoft

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

By Sara Barker • 3 min read • Mon, 3rd Apr 2017
New year, new you? How to get your business in the spotlight
Marketing Technologies

New year, new you? How to get your business in the spotlight

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.

By Ashton Young • 3 min read • Wed, 25th Jan 2017
An app for ads on your phone? Kiwi company spreads its wings
Marketing Technologies

An app for ads on your phone? Kiwi company spreads its wings

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

By Ashton Young • 3 min read • Tue, 17th Jan 2017
Pure SEO helping businesses climb the ladder of search results
Marketing Technologies

Pure SEO helping businesses climb the ladder of search results

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.

By Ashton Young • 3 min read • Tue, 17th Jan 2017
Waikato big data firm connects Kiwi businesses to China
Data Analytics

Waikato big data firm connects Kiwi businesses to China

A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.

By Sara Barker • 2 min read • Tue, 13th Dec 2016
MyRepublic's Halloween promo narrowly escapes death by complaint
Unified Communications

MyRepublic's Halloween promo narrowly escapes death by complaint

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

By Sara Barker • 2 min read • Mon, 12th Dec 2016
2016 sees TechDay double in size – our highlights for the year
Marketing Technologies

2016 sees TechDay double in size – our highlights for the year

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

By Ashton Young • 2 min read • Mon, 21st Nov 2016
Invite us to your party and we'll publish a story #PartyWatch
Marketing Technologies

Invite us to your party and we'll publish a story #PartyWatch

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

By Ashton Young • 2 min read • Fri, 18th Nov 2016
Grumpy Tech Guy: Isn't that ironic - Adblock to display adverts
Marketing Technologies

Grumpy Tech Guy: Isn't that ironic - Adblock to display adverts

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

By Patrick Pilcher • 2 min read • Wed, 14th Sep 2016