Advertising Technologies (Adtech) stories - Page 6

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.

Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

JobElephant launches JobStats, a dashboard offering real-time recruitment analytics to improve hiring efficiency and optimise advertising spend.

ETB Technologies sees 33% rise in GPU sales revenue, driven by AI and mixed reality markets boosting demand across multiple industries.

China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.

Vistar Media has launched a free certification, Accelerate, to boost creative skills for digital out-of-home advertising across the US, Canada, EMEA and APAC.

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

Vistar Media appoints Josh Turney as Account Director to boost programmatic out-of-home advertising sales amid rising demand in New Zealand.

Teads launches Predictive AI to help advertisers forecast and optimise ad creative impact pre-campaign, enhancing engagement and reducing wasted spend.

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

Retailers are urged to boost Black Friday sales by using programmatic out-of-home ads, blending digital speed with real-world shopper impact and flexibility.

New Zealand faces NZD $1.6bn in scam losses; criminologist urges tougher regulation on social media and telco firms to curb cybercrime syndicates.

QSIC appoints Jaclyn Shaw as Retail Media Partnerships Lead for APAC amid rising demand for in-store retail media and business expansion in the region.