Amperity stories
Without trusted customer data, autonomous agents can misfire at machine speed, putting consent, offers and records at risk across Asia Pacific.
Fast-moving travel and hospitality brands risk missed bookings unless they unify customer data in real time across marketing, care and operations.
Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.
Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.
Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.
Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.
Australian retailers and other regulated firms can now keep customer data in-country as Amperity adds AWS hosting in Sydney and Melbourne.
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
Women in tech say AI will entrench bias without diverse leadership, urging IWD to drive measurable change and equitable innovation.
Women leaders are redefining work and AI, using curiosity, clarity and empathy to build fairer, more human-centred innovation.
On International Women's Day 2026, female tech leaders warn AI risks deepening bias unless women shape, lead and design the future.
Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.
Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.
As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.
Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.
