Andrew Fairgray stories

Andrew Fairgray is a passionate writer with a keen interest in the evolving landscape of small and medium enterprises (SMEs) in New Zealand. His recent articles examine the impact of COVID-19 on Kiwi SMEs and how these businesses have had to adapt their methods to survive and thrive amidst the pandemic. According to a study by 2degrees, 58% of these businesses have changed their approach to work.

Andrew also delves into the crucial role of technology, digital skills, and access in fostering business resilience. Through another 2degrees study, he highlights how these elements are essential components for businesses to withstand challenges and remain competitive.

In addition, Andrew sheds light on the disparity between the success of big businesses and the struggles faced by small and medium businesses in New Zealand. His insights, backed by a 2degrees report, reveal that while large enterprises are prospering, SMBs are finding it difficult to keep up, primarily due to escalating costs, which is a pressing issue for all businesses.