Apple is now up to Series 4 of the Apple Watch, and this time the company has opted to boost fitness capabilities to the point where the watch can detect hard falls and detect if you have a heart condition.

Apple Watch shipments to Asia alone surpassed 250,000 units, with the LTE version accounting for about 60%.

9.2m smartphones were sold in 2017, a big increase from last year that was largely driven by a 'replacement cycle' from one of the major OS.

“Apple’s potential buyers are spread across eligible and ineligible operators and contracts, and many will be disappointed..."

It will now be available with built in cellular and GPS for the first time ever, meaning it no longer has to be tied to your iPhone

“iPhone X marks a new era — one in which the device disappears into the experience."

Apple has announced a whole bunch of exciting devices and accessories this morning, including a new phone, new iPad, Apple Watch accessories and more.

Apple says the new offerings give customers 'more opportunity than ever' to personalise and customise their Apple Watch.

Today Apple unveiled the iPhone 7, iPhone 7 Plus and the Apple Watch Series 2 - have a geeze at how they look.

"We are committed to fitness and health and think our customers will love the new capabilities of Apple Watch Series 2."

"After a full year of availability, these new technologies will have the biggest impact on shipments in 2017."

Apple's upcoming watchOS3 for the Apple Watch brings more features: from health, messaging, customisation and even a new app that helps you breathe.

Wearables in the classroom are becoming the norm, as educators around the world adopt new tools and technologies to aid learning.

"There has never been a more exciting time to bring our developer community together."

IDC says worldwide shipments of wearable devices are expected to reach 110 million by the end of 2016.

Loyal Apple consumers across generations aren't excited about a 4-inch iPhone, which is expected to go on sale later this month, a new survey finds.

“With smartwatch functions established, it is now up to consumers to decide if they want them, rather than tech companies providing more reasons."

Apple has packed a lot of features into this small device, though most of them require connecting to the iPhone to deliver their functionality.

"Xero for Apple Watch will provide even more freedom to businesses embracing mobility.”

“The range of features on the device and its frequent usage among owners pose a clear threat to health and fitness monitors and traditional watches."

A growing list of vendors, proliferation of devices, price points and steady consumer adoption will fuel growth in the worldwide market for wearables.

Apple has introduced the first major software update for the Apple Watch, with new features as well as a new range of Apple Watch cases and bands.

Leading wearable brand Fitbit may have a fight on its hands as Apple finds itself within striking distance in its first year in the wearable market.

The much-awaited Apple Watch will finally be available to purchase in New Zealand, with Noel Leeming set to sell them.