Digital Transformation / DX
Artificial Intelligence / AI
Internet of Things
App tourism is on the rise according to new report
Data and analytics company App Annie has partnered with marketing measurement platform AppsFlyer to produce a report titled: 'State of App Marketing in Australia and New Zealand'.
AppsFlyer opens Sydney office, expands into A/NZ region
AppsFlyer has opened an office in Sydney, it’s 19th office worldwide and its first in Australia and New Zealand (A/NZ), marking the company’s expansion into the region.
App install fraud up $945 million in APAC
Asia Pacific was exposed to US$945 million in app install fraud in the first half of 2020. This is according to the AppsFlyer annual fraud report The State of Mobile Ad Fraud 2020 Edition.