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B2B Marketing stories

SBM Marketing Communications details Lumitas rebrand
Digital Transformation

SBM Marketing Communications details Lumitas rebrand

Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.

By Sean Mitchell • 4 min read • Last week
Optimizely study finds marketers cut corners on AI
Digital Transformation

Optimizely study finds marketers cut corners on AI

Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.

By Sofiah Nichole Salivio • 4 min read • Last week
Contentful launches Palmata to track AI brand visibility
Software-as-a-Service

Contentful launches Palmata to track AI brand visibility

Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Tech Trailblazers Awards widens entries to scale-ups
Robotics

Tech Trailblazers Awards widens entries to scale-ups

Scale-ups can now compete for recognition and customer validation as the Tech Trailblazers Awards opens 2026 entries worldwide.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.

By Mark Tarre • 4 min read • Last month
Avalara appoints Nikita Khatri to lead ANZ marketing
Software-as-a-Service

Avalara appoints Nikita Khatri to lead ANZ marketing

The appointment strengthens Avalara's push in Australia and New Zealand, where it is targeting more customers in retail, logistics and exports.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.

By Sofiah Nichole Salivio • 4 min read • Last month
Search after SEO: Anna Harrison on staying visible in the AI era
Generative AI

Search after SEO: Anna Harrison on staying visible in the AI era

Businesses risk fading from AI answers unless they build structured pages, schema and discovery files that crawlers can easily read.

By Dr Anna Harrison • 7 min read • Last month
Intuit adds B2B support to QuickBooks Shopify Connector
Digital Transformation

Intuit adds B2B support to QuickBooks Shopify Connector

Wholesale merchants can now cut manual reconciliation as Shopify B2B orders land in QuickBooks as invoices with payment sync.

By Karen Joy Bacudo • 4 min read • Last month
Dun & Bradstreet puts business graph into Amazon Quick
Software-as-a-Service

Dun & Bradstreet puts business graph into Amazon Quick

Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.

By Mark Tarre • 3 min read • Last month
Swisslog Healthcare names Christina Liebman Marketing Chief
Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Last month
Adobe launches tool to track brand visibility in AI
Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

B2B Marketing stories

Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Vercel signs Mercedes-AMG PETRONAS Formula One deal
Software-as-a-Service

Vercel signs Mercedes-AMG PETRONAS Formula One deal

The partnership gives Mercedes-AMG PETRONAS a new digital platforms partner as Formula One teams court technology firms for more than logo space.

By Sofiah Nichole Salivio • 4 min read • Last week
Marketers lag as agentic AI surges across industry
Data Protection

Marketers lag as agentic AI surges across industry

Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.

By Sean Mitchell • 4 min read • Last week
Zapier survey says 92% of the sales leads are dropped
Software-as-a-Service

Zapier survey says 92% of the sales leads are dropped

Missed revenue is mounting as 92% of sales managers say qualified leads are dropped each month, despite widespread AI adoption.

By Sofiah Nichole Salivio • 4 min read • Last month
Magic launches postcode buyer density tool for B2B
Marketing Technologies

Magic launches postcode buyer density tool for B2B

Trials cut media wastage by up to 30% as the postcode-level analysis helps B2B marketers focus spend on higher-value buyers.

By Regine Laguilles • 3 min read • Last month