Technology news for New Zealand's largest enterprises
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B2B marketing: Solving the big five challenges
Let’s face it, as a B2B tech company, marketing isn’t easy.
Social media plays important part in B2B decision-making - Hootsuite report
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Personal touch goes a long way for B2B customers, study finds
New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.
Seismic bolsters APAC operations with raft of new executive appointments
“Building a robust team of local talent on the ground enables us to better support organisations in achieving greater levels of business agility and customer engagement."
Techday's sponsored story specifications: What you need to know
But before we can whip up a fantastic piece of content for you, we require a few things to make sure the process goes as smoothly as possible for you and for our editors.
FAQ: Techday advertising specifications
Here we run through Techday advertising specs, including ad types, file types, dimensions, and more.
Study finds many NZ business websites to be slow and self-obsessed
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Adobe completes US$4.75b Marketo buyout
It's now time to make every business an 'experience business', Adobe says.
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
Avnet has a new look following "Reach Further" launch
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
Hot Trend for B2B Marketers: Account-Based Marketing
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.