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Branding Stories - Page 13

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Boomi wins best CEO for diversity and best company for career growth
Connectivity

Boomi wins best CEO for diversity and best company for career growth

Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.

By Catherine Knowles • 3 min read • Thu, 21st Jul 2022
Why it's time to 'dial up' the power of mobile marketing
Branding

Why it's time to 'dial up' the power of mobile marketing

Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.

By Andy Gladwin • 6 min read • Mon, 18th Jul 2022
Adobe survey reveals link between brand trust and consumer buy-in
Customer Experience

Adobe survey reveals link between brand trust and consumer buy-in

Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.

By Catherine Knowles • 4 min read • Wed, 22nd Jun 2022
Okta appoints Celestine Tan as vice president for Asia Pacific marketing
Security Information and Event Management

Okta appoints Celestine Tan as vice president for Asia Pacific marketing

Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.

By Zach Thompson • 2 min read • Fri, 20th May 2022
Smart WFM appoints Andrew Griffiths as advisor & director of marketing
Productivity

Smart WFM appoints Andrew Griffiths as advisor & director of marketing

Andrew Griffiths joins UKG advisory board as director of marketing, branding and messaging, bringing 25 years' experience in business and communications.

By Zach Thompson • 2 min read • Fri, 20th May 2022
PagerDuty appoints Katherine Post Calvert as Chief marketing officer
CMO

PagerDuty appoints Katherine Post Calvert as Chief marketing officer

Katherine Post Calvert named as PagerDuty's new CMO, with extensive leadership experience and proven success driving go-to-market demand and growth.

By Zach Thompson • 2 min read • Fri, 6th May 2022
Sift shares digital trust and safety secrets in new report
Fintech

Sift shares digital trust and safety secrets in new report

Payment fraud attempts have risen by 23% in the past year, according to a report by Sift. Businesses are advised to be proactive in preventing attacks.

By Mitchell Hageman • 3 min read • Thu, 21st Apr 2022
Apple retains the No.1 position among electronics and appliance brands
Supply Chain

Apple retains the No.1 position among electronics and appliance brands

Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.

By Ryan Morris-Reade • 4 min read • Thu, 24th Mar 2022
Supply chain issues leaving customers frustrated, with brand loyalty at risk
EduTech

Supply chain issues leaving customers frustrated, with brand loyalty at risk

According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.

By Ryan Morris-Reade • 3 min read • Thu, 10th Mar 2022
Using marketplace technology to build an online community around your brand
eCommerce

Using marketplace technology to build an online community around your brand

Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.

By Bradley Austin • 3 min read • Mon, 7th Mar 2022
Three ways businesses can turn customers into advocates
Customer Relationship Management

Three ways businesses can turn customers into advocates

Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.

By Mark Brown • 3 min read • Thu, 3rd Mar 2022
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
Software Development

Startup's AR packaging 'wows' pharmaceuticals giant Bayer

An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

By Staff Writer • 2 min read • Tue, 5th Oct 2021
Corporate scandals, misinformation disestablish public trust
Branding

Corporate scandals, misinformation disestablish public trust

Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.

By Shannon Williams • 3 min read • Wed, 19th May 2021
Virtual economy shifts paradigm of trust in the digital age - Okta
Cloud Services

Virtual economy shifts paradigm of trust in the digital age - Okta

COVID-19 has accelerated the shift to digital, but how has this affected digital trust? A new report dives into the state of digital trust in 2021.

By Sara Barker • 3 min read • Fri, 12th Mar 2021
Apple reclaims spot as world's most valuable brand
Supply Chain

Apple reclaims spot as world's most valuable brand

Apple has been named the world's most valuable brand by the Brand Finance Global 500 2021, with a brand value of $263.4 billion.

By Shannon Williams • 8 min read • Wed, 27th Jan 2021

Stories from Other Regions

Branding stories

Society Pass appoints Arbie Pagdaganan as country manager
Branding

Society Pass appoints Arbie Pagdaganan as country manager

Society Pass announced Arbie Pagdaganan as its first female country manager in the Philippines, overseeing expansion plans for Pushkart.ph.

By Zach Thompson • 2 min read • Fri, 29th Apr 2022
Society Pass (SoPa) appoints Arbie Pagdaganan as Country manager
Branding

Society Pass (SoPa) appoints Arbie Pagdaganan as Country manager

Society Pass appoints Arbie Pagdaganan as its first female country manager in the Philippines to spearhead its eCommerce transformation and push for expansion.

By Zach Thompson • 2 min read • Fri, 29th Apr 2022