Connected TV stories - Page 2

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

Samsung has mapped a TV roadmap to 2026, banking on AI, ultra-large premium screens and Micro RGB to deepen its connected home lead.

Samsung has unveiled an AI-powered Home Companion, linking Bespoke AI appliances, TVs and mobiles in a unified SmartThings ecosystem.

Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.

Samsung has unveiled a 130-inch Micro RGB flagship TV at CES 2026, pairing a bold 'Timeless Frame' design with advanced AI picture tech.

Samsung has unveiled its 2026 Australian lifestyle audio range, adding Q-Series soundbars, Music Studio WiFi speakers and Sound Tower models.

LG is debuting its wall-hugging Gallery TV at CES 2026, a MiniLED 4K screen that doubles as a customisable digital art canvas.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

Samsung will debut a full 2026 Micro RGB TV lineup from 55 to 115 inches, adding AI-powered processing, colour upgrades and spatial audio.

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.