Content Creation Stories

Kiwi Stories

Content Creation stories

Ngāti Whātua names first tech scholarship recipients

The awards aim to widen Māori access to tech careers by funding study, mentoring and business links for 18- to 25-year-olds.

By Sean Mitchell • 4 min read • 5 days ago

Marketing Technologies

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • 5 days ago

Global Stories

Content Creation stories

Content Creation

Hands-on review: OPPO Bubble adds a smarter viewfinder

A live rear-camera preview and remote shutter make selfies and group shots easier for compatible OPPO phone owners.

By Sean Mitchell • 4 min read • Yesterday

Fintech

Equals signs long-term CNN International media deal

The campaign is meant to lift Equals' profile among finance executives as it reports double-digit growth and GBP £58 billion in transaction volume.

By Sofiah Nichole Salivio • 4 min read • 2 days ago

Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • 2 days ago

Marketing

Generate launches Ones to Watch for ANZ B2B marketers

In-house B2B marketers in Australia and New Zealand will gain more visibility as Generate opens shortlists across 19 award categories.

By Regine Laguilles • 4 min read • 2 days ago

Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • 4 days ago

Software-as-a-Service

team.blue adds AI tools across four small business brands

Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.

By Regine Laguilles • 4 min read • Last week

Marketing

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last week

Manufacturing

Ducati links AI configurator to Multistrada V4 output

Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Workday launches AI-powered learning tool with Sana

The new system aims to cut training admin and link course content to workforce data, as employers race to address fast-changing skills needs.

By Sean Mitchell • 5 min read • Last week

Edge Computing

HP backs Wubble.ai for AI audio on its PCs in Asia

Users across Asia-Pacific will gain access to AI music, voice and sound tools on eligible HP consumer PCs as the partnership rolls out regionally.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Content Creation stories

Software-as-a-Service

RewardinMe launches AI agent for gamified marketing

Marketers across Southeast Asia can now use one tool to plan, create and optimise campaigns as RewardinMe folds AI into its gamified platform.

By Sean Mitchell • 3 min read • 3 days ago

Generative AI

Liquid Interactive launches with CAD $700,000 seed backing

The Toronto startup must prove interactive photo tools can keep users engaged beyond the novelty as it begins with only one free app.

By Sean Mitchell • 4 min read • 4 days ago

Generative AI

AI search tools slash website traffic by up to 80%

Businesses risk losing up to 80% of web traffic as AI answers keep users from clicking through to original search results.

By Sean Mitchell • 5 min read • 4 days ago

Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • 5 days ago

Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Last week

Data Protection

CTERA wins PeerSpot awards for cloud storage, backup

Verified customer reviews placed CTERA second in both cloud storage and backup, bolstering its pitch to enterprises facing ransomware and governance risks.

By Mark Tarre • 4 min read • Last week