Content Creation stories
Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.
Specialist titles are increasingly funded by agency budgets as ad revenue fades, with TechDay saying it grew 40% in 2024-25.
Professionals at Computex will see Thunderbolt 5 storage, docks and software from OWC as it targets demanding Mac and PC workflows.
But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.
Even with 17 years in the tech news space, TechDay still finds that there are a range of things people misunderstand about how we operate.
As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.
Apple Creator Studio bundles Final Cut Pro, Logic Pro and Pixelmator Pro in a smartly priced subscription that genuinely helps Mac and iPad creators.
The 52TB desktop RAID unit targets editors and studios needing faster, high-capacity storage for 4K, 8K and virtual reality projects.
The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.
DocuWare lands challenger spot in Gartner's 2026 document management review as the software maker touts AI-ready tools and partner-led growth.
Australian buyers now have access to HP's new AI-enabled PCs, with premium models starting at AUD $2,899 and topping out at AUD $6,500.
The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.
Australian buyers get backup power for outages and trips, as Jackery adds two battery packs priced from AUD $899.
Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.
The British wellness brand's relaunch leans on fragrance, heritage and eCommerce imagery as it seeks to stand out in a crowded market.
New high-resolution tools for photographers and video crews arrive with AI tracking, 8K recording and pricing from AUD $1,099.
The Toronto app gains a showcase in its home city as the official closeout party puts its AI-driven event discovery tool before founders and investors.
Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.
Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.
Worries over cyberattacks, bias and weak data systems are driving calls for AI rules that protect trust, jobs and security.