Customer engagement Stories

Global Stories

Customer engagement stories

SBS launches AI foundation for banks on existing systems

The rollout could help more than 1,500 institutions use generative AI on trusted in-house data without disrupting core banking operations.

By Karen Joy Bacudo • 3 min read • Yesterday

Fintech

ThetaRay appoints Santander veteran to strategy role

The hire brings Santander compliance expertise into ThetaRay as banks face tougher anti-money laundering oversight and demand proof their controls work.

By Karen Joy Bacudo • 4 min read • Yesterday

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • 2 days ago

Data Protection

Scality & WEKA expand France AI support partnership

French organisations deploying AI workloads will now get local sales and French-language support as Scality takes the front line for WEKA's joint stack.

By Mark Tarre • 4 min read • 2 days ago

Data Analytics

AS Watson appoints 31 tech partners for AI retail push

Its 17,000-store group is broadening AI use from customer service to operations and analytics as it deepens ties with suppliers.

By Joseph Gabriel Lagonsin • 5 min read • 2 days ago

Software-as-a-Service

KredosAi raises USD $7 million in Series A led by BMW

Rising delinquencies are pushing enterprises to adopt AI collections tools, as BMW i Ventures backs KredosAi's USD $7 million Series A.

By Karen Joy Bacudo • 3 min read • 3 days ago

Marketing Technologies

Braze teams up with Databricks on data integration

The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.

By Mark Tarre • 4 min read • 3 days ago

Data Protection

Kwik Trip adds AI loyalty campaigns with Eagle Eye

The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago

Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago

Robotics

Asia-Pacific telecoms push AI monetisation at roundtable

Operators in Asia-Pacific are under pressure to find new revenue as AI services and 5G-Advanced reshape telecoms economics.

By Sean Mitchell • 5 min read • Last week

Data Analytics

8x8 named MetriStar top provider for CPaaS & CCaaS

Recognition follows a market shift towards integrated customer communications platforms as 8x8 scores above average on business success and sentiment.

By Sean Mitchell • 3 min read • Last week

Software-as-a-Service

Truecaller & Route Mobile expand business messaging

The tie-up broadens verified customer messaging for multinational brands, tapping Truecaller's 500 million monthly users through Route Mobile's global network.

By Mark Tarre • 4 min read • Last week