Customer engagement Stories

Global Stories

Customer engagement stories

Eagle Eye adds Divide By Zero to APAC partner programme

Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.

By Joseph Gabriel Lagonsin • 3 min read • Today

Software-as-a-Service

Square launches Apple Business integration for sellers

Eligible sellers can now update Apple Maps listings from Square, reducing the burden of keeping hours, addresses and branding current across eight markets.

By Raphael Veloso • 3 min read • Today

Software-as-a-Service

Braze launches AI tools & deepens AWS collaboration

Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.

By Joseph Gabriel Lagonsin • 5 min read • Yesterday

Software-as-a-Service

Voice AI is bringing the phone call back to business

No story details were provided, leaving readers unable to gauge Twilio's latest move or its impact.

By Anthony Caruana • 5 min read • 4 days ago

Customer Experience

The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully

With UK shoppers planning GBP £17.9 billion of Golden Quarter spending, brands face tougher battles for cautious consumers' custom.

By Mrinalini Chowdhary • 5 min read • Last week

Fintech

Bunq launches €5,000 credit limit on free credit card

The move gives bunq customers a flexible borrowing option for hotel and car-hire bookings as the digital bank pushes deeper into credit.

By Sofiah Nichole Salivio • 4 min read • Last week

Software-as-a-Service

DXC names three winners of 2026 insurance invitational

Insurers in Australia and New Zealand may gain tools for fraud checks, customer communication and injury recovery after DXC picked three startups.

By Mara Sugue • 5 min read • Last week

Customer Experience

AI loyalty shift threatens retailers' direct customer ties

Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.

By Sofiah Nichole Salivio • 5 min read • Last month

Software-as-a-Service

Flam raises USD $40 million in QED-led funding round

The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Customer Relationship Management

Australian consumers ditch AI chats over memory gaps

Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Customer engagement stories

Data Analytics

Gate City Bank boosts digital use with Alkami tools

The North Dakota lender cut fraud losses and lifted logins after linking marketing, onboarding and banking tools into one platform.

By Karen Joy Bacudo • 4 min read • Today

Software-as-a-Service

Experian launches new Snowflake apps for marketers

Marketers can now clean and activate customer records inside Snowflake, cutting data movement and tightening privacy controls.

By Sofiah Nichole Salivio • 3 min read • Yesterday

Manufacturing

SAS named Leader in IDC decision intelligence MarketScape

The ranking strengthens SAS's pitch to regulated industries, where auditable AI decisions and consistent logic across cloud and on-premises systems matter most.

By Raphael Veloso • 4 min read • Yesterday

Partner Programmes

Gallagher security forum draws 150 professionals in Brisbane

The gathering underscored rising demand for integrated security as Queensland and Papua New Guinea organisations reassess risk and infrastructure protection.

By Joseph Gabriel Lagonsin • 3 min read • 3 days ago

Digital Transformation

UK consumers trust AI marketing less, Optimizely finds

Trust is eroding as 62% of UK consumers say AI-made marketing content feels less credible, according to a new Optimizely survey.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Braze named Gartner Leader for fourth straight year

Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.

By Joseph Gabriel Lagonsin • 3 min read • Last week