customer journey news stories

Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.

Genesys is expanding its existing orchestration capabilities with deeper customer journey analytics in order to enable businesses to be more people-centric.

Adobe has announced an expanded relationship with BMW Group as part of its digital transformation of its sales and marketing division. 

Today, we are joined by BillingPlatform CEO Dennis Wall, who introduces the company and discusses why its offerings are vital to the customer journey.

58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.

No-code digital customer journey platform EasySend has launched in Australia and New Zealand, with plans to target the wider JAPAC market.

Sitecore’s APJ VP solution engineering, Nik Hendel, says composable DXP is here to stay.

As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.

Genesys G-Summit South Asia 2021 is a two-day virtual customer experience event for customers, industry visionaries, and market experts from around the South Asia region.

Cloud software provider NICE has released self-service platform CXone Expert, following its acquisition of MindTouch, a San Diego-based cloud knowledge management software platform.

The move allows Optus to provide its customers with more personalised experiences and bolster its customised solution offerings, according to the company.

The standalone journey orchestration engine enables organisations to use insights from the Adobe Experience Platform to create and deliver personalised interactions across any channel in real-time.

New research from Zendesk has revealed that startups which prioritised CX from their inception consistently outperform their peers. 

Showing you’re scrupulous about how you collect, use and store customer information also has a positive impact on your customers’ experience with your brand and your bottom line.

“The four winners of the 2019 Boomi Blue Challenge, illustrated that a comprehensive, cloud-native integration platform is a valuable strategic asset. The winners are true digital leaders."

Too often, organisations are excited about the potential for CX transformation and embark on projects without developing a strategic approach, Intergen finds.

Forrester analysed the 12 most significant RTIM providers against 33 key criteria and gave Pega top scores in current offering and strategy categories.

Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.

"ANZ’s best marketers recognise that the desktop is still likely to be the final destination, even in a cohesive multi-device experience."