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Five ways to make customer experience transformation easier
Too often, organisations are excited about the potential for CX transformation and embark on projects without developing a strategic approach, Intergen finds.
Forrester: Pegasystems a Leader in real-time interaction management
Forrester analysed the 12 most significant RTIM providers against 33 key criteria and gave Pega top scores in current offering and strategy categories.
Four ways social media management software is transforming CX
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
Desktop conversion still king in A/NZ despite increasing smartphone traffic - Adobe
"ANZ’s best marketers recognise that the desktop is still likely to be the final destination, even in a cohesive multi-device experience."