Results:

The move allows Optus to provide its customers with more personalised experiences and bolster its customised solution offerings, according to the company.More

The standalone journey orchestration engine enables organisations to use insights from the Adobe Experience Platform to create and deliver personalised interactions across any channel in real-time.More

New research from Zendesk has revealed that startups which prioritised CX from their inception consistently outperform their peers. More

Showing you’re scrupulous about how you collect, use and store customer information also has a positive impact on your customers’ experience with your brand and your bottom line.More

“The four winners of the 2019 Boomi Blue Challenge, illustrated that a comprehensive, cloud-native integration platform is a valuable strategic asset. The winners are true digital leaders."More

Too often, organisations are excited about the potential for CX transformation and embark on projects without developing a strategic approach, Intergen finds.More

Forrester analysed the 12 most significant RTIM providers against 33 key criteria and gave Pega top scores in current offering and strategy categories.More

Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.More

"ANZ’s best marketers recognise that the desktop is still likely to be the final destination, even in a cohesive multi-device experience."More