Data Warehousing Stories

Global Stories

Data Warehousing stories

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • Last week

Digital Transformation

ClickHouse names Ed Lenta as Asia Pacific & Japan chief

The database firm's rapid revenue growth and customer gains are driving a bigger sales push across Asia Pacific and Japan, including Australia and New Zealand.

By Mark Tarre • 3 min read • Last week

Data Analytics

Anthropic says Claude automates 95% of analytics queries

Routine analytics work is being shifted from data scientists as Anthropic says Claude now handles most queries with about 95% accuracy overall.

By Mark Tarre • 5 min read • This month

Data Protection

Snowflake boosts governed data for AI with Iceberg

Customers will be able to query live data across systems with less duplication, as Snowflake expands governance for AI workloads and Iceberg tables.

By Mark Tarre • 5 min read • This month

Data Protection

Snowflake adds Horizon Catalog tools for enterprise AI

Enterprises get a single control layer for AI agents and data as Snowflake adds security and governance tools to curb errors and misuse.

By Mark Tarre • 5 min read • This month

Data governance

Snowflake renames AI tools amid broader platform push

Customers will get tighter controls and new streaming and interoperability features as Snowflake expands its platform around enterprise data.

By Mark Tarre • 5 min read • This month

Ransomware

Snowflake unveils platform upgrades for CoCo, CoWork

Enterprises will get tighter AI controls as Snowflake adds blocking policies, multi-party authorisation and new agentic tools at Summit.

By Jake MacAndrew • 3 min read • This month

Data Analytics

ClickHouse launches AI agents as ARR tops USD $250m

The launch underscores rising demand for low-latency AI analytics as the company's cloud revenue climbs past USD $250 million in annual run-rate.

By Mark Tarre • 4 min read • Last month

Customer Relationship Management

Snowflake buys Natoma & deepens AWS tie with USD £6bn

The move gives Snowflake a wider governance layer for enterprise AI and locks in a USD $6 billion AWS spend over five years.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Private Cloud

Teradata launches on-premises AI system for hybrid use

The on-premises system aims to cut cloud costs and ease data-sovereignty concerns for firms running AI closer to sensitive data.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Data Protection

Bedrock Data expands free Snowflake Cortex governance

Security teams get free visibility into how Snowflake Cortex agents access sensitive data, helping them prepare for audits and reviews.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Hybrid Cloud

Rocket Software completes Vertica acquisition from OpenText

The deal adds more than 600 customers and 170 employees, as the software group broadens its push into analytics and AI tools.

By Sean Mitchell • 3 min read • Last month

Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Last month

Manufacturing

SAP agrees to acquire Dremio in data platform push

The deal could help customers analyse SAP and non-SAP data together, as businesses struggle to make artificial intelligence useful across fragmented systems.

By Sean Mitchell • 4 min read • Last month