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Kiwi Stories

Email stories

Trade Me sees 20% campaign performance improvement using new tools
Data Analytics

Trade Me sees 20% campaign performance improvement using new tools

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

By Contributor • 8 min read • Tue, 13th Feb 2024

Global Stories

Email stories

First-party data collection prioritised due to privacy laws
Generative AI

First-party data collection prioritised due to privacy laws

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

By Catherine Knowles • 3 min read • Thu, 18th Apr 2024
Darktrace shifts to proactive AI strategy to combat rising cyber threats
Unified Communications

Darktrace shifts to proactive AI strategy to combat rising cyber threats

In response to rising AI-driven cyber threats, Darktrace is repositioning to a platform-based strategy aimed at better equipping businesses to anticipate and counter these advanced cyber attacks.

By Catherine Knowles • 3 min read • Tue, 9th Apr 2024
Decline in email click-through rates blamed on automation
Marketing Technologies

Decline in email click-through rates blamed on automation

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024
eCommerce retailers at risk due to new email security rules
Phishing

eCommerce retailers at risk due to new email security rules

A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.

By Tom Raynel • 3 min read • Mon, 11th Mar 2024
Yellow.ai unveils Email Automation feature for streamlined support
Customer Experience

Yellow.ai unveils Email Automation feature for streamlined support

Yellow.ai launches an AI-powered Email Automation feature, revolutionising customer service with real-time responses, increased efficiency, and reducing operational costs by 60%.

By Catherine Knowles • 3 min read • Mon, 4th Mar 2024
Trend Micro to unveil 5G cybersecurity solution at MWC Barcelona 2024
Digital Transformation

Trend Micro to unveil 5G cybersecurity solution at MWC Barcelona 2024

Trend Micro to showcase platform-based approach to comprehensive enterprise security, including 5G networks, at MWC Barcelona 2024, leveraging its subsidiary CTOne's expertise.

By Catherine Knowles • 3 min read • Thu, 29th Feb 2024
Xero reveals AI vision & GenAI-powered business assistant JAX
Fintech

Xero reveals AI vision & GenAI-powered business assistant JAX

Xero unveils AI vision and previews GenAI-powered business assistant, JAX, aiming to revolutionise accounting for small-scale businesses by automating tasks and delivering tailored insights.

By Sean Mitchell • 3 min read • Thu, 29th Feb 2024
Email's impact in marketing mix lessens, diversified outreach vital
Data Analytics

Email's impact in marketing mix lessens, diversified outreach vital

The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.

By Kaleah Salmon • 3 min read • Thu, 1st Feb 2024
Barracuda Networks announces Nell ODonnell & Kim Mota as new executives
Network Infrastructure

Barracuda Networks announces Nell ODonnell & Kim Mota as new executives

Barracuda Networks bolsters executive team with Nell ODonnell as Chief Legal Officer and Kim Mota as Chief Human Resources Officer, reflecting expansion plans.

By Imee Dequito • 2 min read • Fri, 19th Jan 2024
8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience
Unified Communications

8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience

8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.

By Catherine Knowles • 3 min read • Fri, 15th Dec 2023
Surge in deceptive simplicity exploitation by cyberattackers
Malware

Surge in deceptive simplicity exploitation by cyberattackers

Cyberattackers increasingly use deceptive simplicity, such as malicious HTML files and fake updates, to bypass traditional defenses.

By Shannon Williams • 3 min read • Fri, 15th Dec 2023
Modest growth in M&A activity predicted for next year
Fintech

Modest growth in M&A activity predicted for next year

Biztech Lawyers and Intelliworx predict modest growth in M&A activity, company consolidation, and an upswing in down round investments for 2024 tech industry.

By Shannon Williams • 3 min read • Thu, 14th Dec 2023
New phishing method exploiting the Genial.ly platform
Artificial Intelligence

New phishing method exploiting the Genial.ly platform

Check Point Harmony Email researchers expose a new phishing tactic dubbed 'Business Compromise 3.0' exploiting Genial.ly platform.

By Shannon Williams • 3 min read • Tue, 12th Dec 2023

Stories from Other Regions

Email stories

Aussies lose trust in traditional comms due to scam surge, study reveals
Unified Communications

Aussies lose trust in traditional comms due to scam surge, study reveals

A surge in scams targeting traditional communication channels such as SMS and email has caused Australians to lose faith in these methods, with in-app messaging emerging as the most trusted platform, according to a recent study.

By Sean Mitchell • 3 min read • Thu, 21st Mar 2024
SnapLogic integration boosts Optilyz's direct mail automation software
Customer Experience

SnapLogic integration boosts Optilyz's direct mail automation software

Optilyz's direct mail automation software capabilities are enhanced following a successful integration with SnapLogic's platform, allowing improved performance and data formatting flexibility while boosting customer reach.

By Catherine Knowles • 3 min read • Tue, 5th Mar 2024
Barracuda Networks tackle rising Aussie credential stuffing scams
Surveillance

Barracuda Networks tackle rising Aussie credential stuffing scams

Barracuda Networks proposes sturdy measures against escalating Australian credential stuffing scams, affecting around 20,000 consumers, with increased bot-assisted logins and poor password hygiene.

By Kaleah Salmon • 3 min read • Wed, 24th Jan 2024