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Outlook not great for Fitbit, despite revamp
“We continue to grow and are profitable, however not at the pace previously expected."
Late quarter drive from Apple sees significant growth in smart watch market
“The inclusion of GPS by Apple and many other vendors now poses a big threat to traditional GPS watches and fitness trackers."
New survey ‘disappointing’ for Fitbit as Kiwis vote on their favourite electronics
Apple and Samsung remain on top, while LG, Panasonic, Sony and The Warehouse's Veon proving popular with Kiwi consumers.
Is Fitbit’s Charge 2 its best tracker to date?
I highly recommend it for those looking to get more out of their fitness trackers, but don't to step into the world of a smart watch just yet.
Fitbit’s dominance in wearables market remains unchallenged, Apple suffers decline
Fitbit’s dominance over the global market remains unchallenged, as the company’s name becomes synonymous with fitness bands.
Fitbit unleashes new sleep features
“Fitbit’s new Sleep Schedule tool makes it easier for people to see how much sleep they're actually getting in order to establish a healthy routine."
My month with a new Fitbit: The Blaze
Off the bat, the Blaze is a massive step up from Fitbit’s other offerings. And that’s saying a lot considering I am a huge fan of their products.
Kiwis sit a lot, according to Fitbit data
Kiwis are high on the list when it comes to sitting time, with new research from Fitbit showing we’re only behind the US and China with sitting times.
Feast your eyes on these Fitbit pics
With Fitbit leading the wearables race, we thought we'd take a closer look at what's on offer.
Fitbit's latest: the Alta
“Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more."
Hands-on review: FitBit Charge HR
You’ve undoubtedly heard about the fitness measurement craze that’s underway - FitBit has a brilliant device to help you get through.
Fitbit Blaze: Personal, functional and not quite a smartwatch
“Fitbit continues to deliver innovative, fitness-centric products that resonate with and top the wishlists of our customers."
Fitbit improves exercise tracking
The new features include SmartTrack automatic exercise recognition as well as enhancements to Fitbit’s PurePulse heart rate tracking.
Garmin takes on Fitbit with new heart rate watches
“We’re excited to add three new devices to our lineup of GPS running watches with the Forerunner 230, 235 and 630."
Watch out Fitbit: Apple is closing in
Leading wearable brand Fitbit may have a fight on its hands as Apple finds itself within striking distance in its first year in the wearable market.
Hands-on review: Fitbit Surge
For athletes and fitness fans, all the features the Surge offers will provide a complete overview of one’s fitness activities.
Fitbit dominates wearables market
Fitbit has experienced positive growth in the share market, dominating in the highly competitive wearables space.
Fitbit leads wearable bands, Apple Watch to make impact
Fitbit tops the sales figures, but research firm Canalys forecasts 20 million Apple Watches will be shipped in 2015.
Heart is aflutter with the Fitbit Charge HR
I like how the HR gives a more accurate depiction of the work I’m doing; how hard I’m working, how many calories I’m actually burning.
Australia’s smartwatch market to exceed $400M by 2018
Australia’s smartwatch market to exceed $400M by 2018 as wearable computing takes hold alongside nearly 17M smartphones.
Fitbit answers your cycling prayers
Fitbit has announced a new outdoor bike tracking feature for Fitbit Surge users.
Wearables market set to soar, worth billions by 2020.
The wearables market will be worth US$27bn by 2020, with almost 400 million wearable devices sold.
30 days of Fitbit- the ultimate review
I have become so obsessed with getting to my 10,000 steps that at the end of the night, if I’m short a thousand steps I will literally run in circles around my living room.
Hands on review: Fitbit Charge
The Fitbit Charge promised to ‘Energise my day’ and it did just that. But I’m not completely won over.