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Gen Z Stories - Page 13

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Gen Z stories

Sales streaming vs. sales seeking: How RevOps just became B2B's most important team
Customer Experience

Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

By Yoni Tserruya • 6 min read • Thu, 9th Oct 2025
How RCS can solve the trust and customer experience tension
Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025
AI heightens phishing success as global cyber defences lag
Data Protection

AI heightens phishing success as global cyber defences lag

AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.

By Melvin Hipolito • 4 min read • Fri, 3rd Oct 2025
Beyond campaigns: Building visibility that compounds over time
Opinion

Beyond campaigns: Building visibility that compounds over time

Canadian brands focus on authentic storytelling and earned media to build lasting visibility amid tariffs and rising costs. Short-term campaigns no longer suffice.

By Aleksandra Phelan • 4 min read • Fri, 19th Sep 2025
Gen Z demands instant service & social shopping from retailers
Customer Experience

Gen Z demands instant service & social shopping from retailers

Gen Z demands instant replies within 15 minutes and prefers social shopping on apps like Instagram and TikTok, pushing retailers to adopt AI and automation.

By Kaleah Salmon • 4 min read • Thu, 18th Sep 2025
Gen Z & Millennials turn to AI for shopping advice over search
Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025

Stories from Other Regions

Gen Z stories

Young UK shoppers risk scams for festive gifts via AI & social
Advanced Persistent Threat Protection

Young UK shoppers risk scams for festive gifts via AI & social

Many young UK shoppers risk scams by using AI and social media for festive gifts, despite widespread concerns over online holiday shopping risks.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
Social media & AI drive riskier holiday shopping in the UK
Artificial Intelligence

Social media & AI drive riskier holiday shopping in the UK

Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
Young Aussies drive AI adoption despite job security fears
Artificial Intelligence

Young Aussies drive AI adoption despite job security fears

Despite fears of job losses, young Australians lead AI adoption at work, boosting visibility and reshaping workplace practices across industries.

By Melania Watson • 5 min read • Tue, 14th Oct 2025
Brands boost influencer marketing as ad budgets shift in 2025
Customer Relationship Management

Brands boost influencer marketing as ad budgets shift in 2025

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
Australians embrace Black Friday as key event for festive savings
Millennials

Australians embrace Black Friday as key event for festive savings

Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.

By Melania Watson • 4 min read • Thu, 9th Oct 2025
Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025
AI drives surge in phishing as UK sees rise in secure logins
Multi-factor authentication

AI drives surge in phishing as UK sees rise in secure logins

A Yubico survey finds 62% of Gen Z interacted with phishing scams last year, raising alarm over AI threats.

By Melvin Hipolito • 4 min read • Tue, 30th Sep 2025
Australians lag in AI-era cyber security as phishing surges
Multi-factor authentication

Australians lag in AI-era cyber security as phishing surges

A Yubico survey reveals Australians lag in cybersecurity, with 46% falling prey to AI-enhanced phishing and low adoption of multi-factor authentication at work and home.

By Melania Watson • 4 min read • Tue, 30th Sep 2025
Young Australians embrace multi-hyphenate lives with new tech
Gaming

Young Australians embrace multi-hyphenate lives with new tech

New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.

By Melania Watson • 4 min read • Tue, 30th Sep 2025
UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
YouTube launches new hub to boost brand-creator ties in Canada
Marketing Technologies

YouTube launches new hub to boost brand-creator ties in Canada

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

By Jake MacAndrew • 3 min read • Thu, 25th Sep 2025