IT Brief New Zealand - Technology news for CIOs & IT decision-makers

Google AdWords stories

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Scammers luring Kiwis in with Google Adwords, social media
Mon, 24th Jul 2023
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email security
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cybersecurity
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social media
Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.
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Com Com to head to court on Google Ads price fixing
Mon, 16th Aug 2021
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google
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commerce commission
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loan platfom
The Commerce Commission has filed proceedings at the High Court claiming Moola engaged in cartel conduct relating to online advertising on Google Ads.
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How to avoid disappointment from SEO 'cowboys'
Wed, 24th Apr 2019
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martech
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seo
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online marketing
Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.
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Google tips hat to Harmoney for use of AI in marketing
Fri, 10th Aug 2018
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ai
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google
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harmoney
ocal money lending marketplace Harmoney has been dubbed by Google as a standout case study of the powers of artificial intelligence (AI).
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Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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bi
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big data
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data analytics
NZ report: Social media drives 31% more site visits, with Facebook leading the surge in digital marketing.
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Yellow's bid for the SMB digital marketing dollar
Wed, 29th Feb 2012
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nz
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social media
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google
Restructuring represents next stage in evolution from directory publisher to 'digital marketing services provider'.
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Why search engine marketing is better than TV
Wed, 6th Apr 2011
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google
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yahoo
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bing
TV has traditionally ruled the roost of marketing budgets but the last few years have seen a new challenger emerge.