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Google tips hat to Harmoney for use of AI in marketing
Artificial Intelligence

Google tips hat to Harmoney for use of AI in marketing

ocal money lending marketplace Harmoney has been dubbed by Google as a standout case study of the powers of artificial intelligence (AI).

By Sara Barker • 3 min read • Fri, 10th Aug 2018
Yellow's bid for the SMB digital marketing dollar
Google

Yellow's bid for the SMB digital marketing dollar

Restructuring represents next stage in evolution from directory publisher to 'digital marketing services provider'.

By Staff Writer • 2 min read • Wed, 29th Feb 2012
Why search engine marketing is better than TV
Google

Why search engine marketing is better than TV

TV has traditionally ruled the roost of marketing budgets but the last few years have seen a new challenger emerge.

By Staff Writer • 4 min read • Wed, 6th Apr 2011

Global Stories

Google AdWords stories

Com Com to head to court on Google Ads price fixing
Google

Com Com to head to court on Google Ads price fixing

The Commerce Commission has filed proceedings at the High Court claiming Moola engaged in cartel conduct relating to online advertising on Google Ads.

By Shannon Williams • 2 min read • Mon, 16th Aug 2021
How to avoid disappointment from SEO 'cowboys'
Marketing Technologies

How to avoid disappointment from SEO 'cowboys'

Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.

By Sara Barker • 4 min read • Wed, 24th Apr 2019
Report: Is social media marketing worth the hype?
Data Analytics

Report: Is social media marketing worth the hype?

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

By Julia Gabel • 2 min read • Mon, 23rd Apr 2018

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