IAB stories
IAB New Zealand's latest report reveals an impressive 4.3% YoY growth in total digital advertising revenue for 2023, totting a figure of $2.112bn, with Q4 seeing a 7.3% quarter-on-quarter boost.
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Smartphone and tablet advertising specialist expands NZ presence with new Auckland office and executive appointment.
Learn the ropes of online advertising with experts at the Digital Overview for Newbies event, perfect for industry novices. Dive in on 10th August.
Leak-site noise is making it harder for firms to tell real breaches from extortion theatre, as active sites hit 91 in the first quarter of 2026.
Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.
The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.
Storm-0249 hijacks trusted security and Windows tools to stealthily broker high-value network access for ransomware operators.
A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.
Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.
If Amazon open a warehouse in Queensland, Australia it could disrupt the reseller market in Australia and New Zealand.
Snakk Media reports record-breaking third quarter with revenues reaching $2.3 million, a 58% increase from previous year.
Advertisers could gain better cross-channel results as TripleLift rolls out TL Spark, an AI layer linking buying, creative and measurement.
ShowHeroes snaps up Munich ad-tech firm Traffective to build a multi-screen publisher monetisation platform and deepen DACH market reach.
Fred. Olsen launches 'Hybrid AI' cruise campaign built around what partners call the world's largest AI digital twin of a single ship.
Fred. Olsen debuts AI-powered cruise campaign built around a vast digital twin ship, blending live action, CGI and generative tools.
Group-IB reveals 'Krasue', a fresh Linux Remote Access Trojan (RAT), targeting solely Thailand-based companies.
