Influencer Marketing stories
Markable launches free creator tier as social commerce grows
Today
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ai
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e-commerce
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marketing
Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.
World IP Day: Why IP is the backbone of sporting brands' success
Yesterday
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gaming
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blockchain
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physical security
World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.
Impact.com deepens YouTube tie-up for creator marketing
4 days ago
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
AppDirect buys PartnerStack to expand B2B sales platform
Last week
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
AI skincare searches surge as consumers seek guidance
This month
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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
Shoppers turn against AI social content, survey finds
This month
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Levanta acquires Perch+ to expand Amazon marketplace
This month
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
OpenAI acquires TBPN to expand media and strategy reach
This month
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
AI Personality awards launch with USD $90,000 prize
Last month
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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
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Launchd buys WeAreTENZING to boost ANZ creator reach
Last month
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martech
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marketing
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social media
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
'Give to Give' vs 'Give to Gain'
Last month
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apple
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blackrock
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iwd
Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.
Revuze adds TikTok Shop insight to market platform
Fri, 27th Feb 2026
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data analytics
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cx
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martech
Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.
Awin unveils tools to speed affiliate campaign setup
Thu, 26th Feb 2026
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rpa
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e-commerce
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marketing
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
New Zealand tightens rules for therapeutic, health ads
Wed, 25th Feb 2026
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martech
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social media
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new zealand law
New Zealand tightens health advertising rules, sharpening evidence demands and making brands liable for influencer and social media claims.
Advertising standards tightened to protect Kiwi consumers
Tue, 17th Feb 2026
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healthtech
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cloud services
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marketing
New Zealand tightens health advertising code, curbing influencer endorsements, tougher evidence rules and stricter protections for vulnerable people.
Shark Beauty's LED CryoGlow mask set for ANZ launch
Thu, 12th Feb 2026
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healthtech
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medical device
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retail distribution
Shark Beauty's award-winning CryoGlow cooling LED under-eye mask is set to launch in Australia and New Zealand, with a waitlist now open.
Fujifilm unveils full Creator Summit lineup for Melbourne
Thu, 12th Feb 2026
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martech
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social media
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adobe
Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.
ASA tightens rules on therapeutic & health ads for 2026
Wed, 11th Feb 2026
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martech
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healthtech
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social media
ASA unveils tougher 2026 rules on health ads, targeting vulnerable audiences, stricter claims, and tighter control of online testimonials.