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Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.
AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.
Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.
His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.
Fraudsters' World Cup scam sites were spotted months ahead of kick-off, helping agencies and firms shut down fake FIFA domains before users were hit.
Boston commuters saw tartan taxis and bus ads as VisitScotland sought to turn Scotland's football spotlight into bookings from US travellers.
A new study suggests AI-generated respondents could help researchers spot trends faster, despite major differences between conventional online panels.
The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.
Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.
Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.
Children can stay connected without the need to purchase a more expensive smartphone, with a range of parental controls available on Apple Watch SE 3.
The Toronto startup must prove interactive photo tools can keep users engaged beyond the novelty as it begins with only one free app.
The Sydney-based firm says the upgrade could help agencies handle routine multilingual enquiries faster, while keeping humans in the loop.
Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.
Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.
Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.
The North London club generated GBP £37.7 million from Instagram in early 2026, widening the gap over rivals and boosting commercial clout.
Families wary of social media data use now have a closed digital archive for photos, oral histories and lineage records.
England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.
Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.
