IT Brief New Zealand - Technology news for CIOs & IT decision-makers

Jack Wheeler stories

Jack Wheeler explores how emerging technologies, especially AI search, are transforming the way people discover, evaluate and trust businesses. His writing focuses on the shift from traditional search engines and advertising toward conversational AI tools that answer questions, compare options and quietly influence buying decisions.

Through practical examples and clear explanations, Jack shows how this shift changes what it means to manage a brand, build trust and stay visible online. Readers can expect insights on how leaders and marketers can adapt their strategies so that AI systems tell a brand’s story accurately and compellingly, rather than leaving that story to chance.