Jack Wheeler stories
Jack Wheeler explores how emerging technologies, especially AI search, are transforming the way people discover, evaluate and trust businesses. His writing focuses on the shift from traditional search engines and advertising toward conversational AI tools that answer questions, compare options and quietly influence buying decisions.
Through practical examples and clear explanations, Jack shows how this shift changes what it means to manage a brand, build trust and stay visible online. Readers can expect insights on how leaders and marketers can adapt their strategies so that AI systems tell a brand’s story accurately and compellingly, rather than leaving that story to chance.
Why AI search is reshaping how Kiwis see businesses
Wed, 11th Feb 2026
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martech
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partner programmes
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genai
As Kiwis increasingly 'ask AI' before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.
Pead launches GEO service to shape AI brand answers
Wed, 11th Feb 2026
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martech
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partner programmes
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risk & compliance
Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.