Laurie McCabe stories

Laurie McCabe is an author whose recent works focus on the evolving landscape of small businesses and the resources available to them. With stories that highlight initiatives like Xero's Beautiful Business Fund, McCabe provides valuable insights into how small enterprises can gain support and visibility in a competitive market.

Additionally, McCabe explores the impact of technology on small businesses, as seen in the story about Zoho's CRM application, Bigin. By detailing the platform's rapid growth during the pandemic, McCabe illustrates the importance of adaptability and innovation in the business world.

Through McCabe's narratives, readers can gain an understanding of the challenges and opportunities faced by small businesses today. These stories serve as a guide for entrepreneurs looking to leverage resources and technology to enhance their operations and achieve success.