Lisa Loftis stories

Lisa Loftis is an insightful writer who explores the intersection of technology and customer experience in her recent stories. She delves into the impacts of innovative data solutions on business strategies, particularly in the context of a rapidly evolving digital landscape.

In her article "SAS unlocks future of CX with real-time data capabilities", Loftis highlights the importance of real-time data in creating responsive and personalized customer experiences. Readers can learn how businesses are utilizing these advancements to stay competitive and enhance their engagement with customers.

Furthermore, Loftis addresses the challenges businesses face in a cookie-less world and the crucial shift towards first-party data. Her observations provide valuable perspectives on modern data strategies that prioritize customer relationships, giving readers insights into effective approaches for navigating today’s marketing environment.