Malcolm Luey stories

Malcolm Luey is an insightful author specializing in the dynamics of small and medium enterprises (SMEs) in New Zealand. His recent stories delve into the complexities faced by Kiwi businesses in the digital landscape, examining how various digital solutions can sometimes create more barriers than benefits.

Through his work, Luey sheds light on critical issues such as the disconnection of digital systems that many businesses face, which can lead to substantial losses in efficiency and resources. His stories encourage readers to critically assess the technology they adopt and to consider the strategic implications of their choices.

Additionally, Luey highlights successful initiatives like the Digital Boost programme that have positively impacted thousands of small businesses in New Zealand. By sharing these success stories, he provides valuable insights into effective strategies and resources available to SMEs looking to navigate the digital world.