Digital Transformation / DX
Artificial Intelligence / AI
Internet of Things
Market Measures stories
Report - Nine tips for tech companies to maximise growth
“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”
Survey to explore high-performing tech firms' marketing secrets
The ninth annual Market Measures survey aims to gain feedback from at least 300 New Zealand tech firms about how they market and sell their products.
Kiwi tech needs to 'eat more of its own dog food' & sell smarter
“Our tech sales people are really ‘artists’, talented and creative and able to craft sales - but what we need more of is scientists."