IT Brief New Zealand - Technology news for CIOs & IT decision-makers
New Zealand

Market research Stories - Page 10

Global Stories

Market research stories

GWI unveils Agent Spark to power AI with real audience data
Data Protection

GWI unveils Agent Spark to power AI with real audience data

GWI launches Agent Spark, plugging its first-party audience data into ChatGPT, Claude and Copilot to ground AI marketing insight in reality.

By Sofiah Nichole Salivio • 4 min read • Fri, 23rd Jan 2026
Marketers' AI ambitions stall amid fragmented ad stacks
Data Analytics

Marketers' AI ambitions stall amid fragmented ad stacks

Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

By Sofiah Nichole Salivio • 4 min read • Thu, 22nd Jan 2026
Bolt Insights maps how AI will reshape research by 2026
Data Analytics

Bolt Insights maps how AI will reshape research by 2026

Bolt Insights predicts AI-driven, real-time insight, dynamic personas and a new strategist role for researchers will redefine the sector by 2026.

By Sofiah Nichole Salivio • 5 min read • Sat, 17th Jan 2026
China & aerospace lift high-end global 3D printing
Drones

China & aerospace lift high-end global 3D printing

Industrial 3D printer shipments return to growth as aerospace demand and a strong China rebound lift high-end metal systems in 2025.

By Sean Mitchell • 4 min read • Fri, 16th Jan 2026
Young UK adults warm to AI help with everyday finances
Fintech

Young UK adults warm to AI help with everyday finances

Most UK adults aged 28-40 would trust AI to manage spare cash and bills, a survey finds, despite low confidence in their own finances.

By Shannon Williams • 4 min read • Thu, 15th Jan 2026
Software-defined vehicles now top priority for carmakers
Private Cloud

Software-defined vehicles now top priority for carmakers

Software-defined vehicles have overtaken EVs and driver-assistance as carmakers' top priority, with zonal designs and cloud-led updates surging.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026
AI data management market to hit USD $239.15bn by 2034
Unified Communications

AI data management market to hit USD $239.15bn by 2034

AI data management is set to surge to USD $239.15bn by 2034 as cloud, streaming data and governance needs reshape enterprise data strategy.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026

Stories from Other Regions

Market research stories

Beko index finds smart appliance surge in Global South
Internet of Things

Beko index finds smart appliance surge in Global South

Smart appliances are spreading faster in the Global South than Western Europe, as households chase lower running costs over green credentials.

By Shannon Williams • 4 min read • Fri, 23rd Jan 2026
FTSE AIM-100 firms lag on AI, with only 1% truly ready
Digital Transformation

FTSE AIM-100 firms lag on AI, with only 1% truly ready

Only 1% of FTSE AIM-100 firms have AI embedded in core operations, as poor data governance and weak strategy stall wider adoption.

By Shannon Williams • 4 min read • Fri, 23rd Jan 2026
MindSpace Labs uses EEG to track real-time TV reactions
DevOps

MindSpace Labs uses EEG to track real-time TV reactions

MindSpace Labs debuts EEG-powered platform that reads viewers' brainwaves to fine-tune TV edits, ads and education content in real time.

By Sofiah Nichole Salivio • 4 min read • Thu, 22nd Jan 2026
UK health & beauty marketers to ramp up AI in 2026
Data Analytics

UK health & beauty marketers to ramp up AI in 2026

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026
Monzo adds free in-app tax filing for sole traders
Digital Transformation

Monzo adds free in-app tax filing for sole traders

Monzo launches free HMRC-recognised in-app tax filing for sole traders and landlords, ahead of Making Tax Digital for Income Tax in 2026.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 21st Jan 2026
Parents turn to print to ease back-to-school stress
HP

Parents turn to print to ease back-to-school stress

Australian parents report rising back-to-school stress, with many turning to printed planners and checklists to cut screens and calm mornings.

By Mark Tarre • 4 min read • Wed, 21st Jan 2026
US travellers trust AI for trip ideas, not payments
Data Protection

US travellers trust AI for trip ideas, not payments

US travellers embrace AI to plan and compare trips but still prefer to handle bookings and payments themselves amid trust and security concerns.

By Karen Joy Bacudo • 4 min read • Sat, 17th Jan 2026
Argos index reveals UK surge in smart home adoption
Smart Cities

Argos index reveals UK surge in smart home adoption

Smart speakers and TVs dominate UK smart homes as Argos index shows rising demand for security, heating and energy-saving tech.

By Kaleah Salmon • 4 min read • Fri, 16th Jan 2026
Canadian firms lose money after using AI for tax advice
Digital Transformation

Canadian firms lose money after using AI for tax advice

Canadian firms are losing cash and facing fines after using chatbots like ChatGPT for tax advice, a survey of accountants has warned.

By Mark Tarre • 4 min read • Fri, 16th Jan 2026
Employment Hero launches Canada SMB Insight Engine
Data Analytics

Employment Hero launches Canada SMB Insight Engine

Employment Hero launches a quarterly SMB Insight Engine to track Canadian small firms' confidence amid hiring strain and burnout fears.

By Sean Mitchell • 4 min read • Fri, 16th Jan 2026
Money now outweighs health as key to UK life satisfaction
Hybrid & Remote Work

Money now outweighs health as key to UK life satisfaction

Money has overtaken health, time and relationships as the main driver of life satisfaction in the UK, new research from Intuit shows.

By Sean Mitchell • 5 min read • Fri, 16th Jan 2026