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Market research Stories - Page 16

Kiwi Stories

Market research stories

Transmit Security leads in account takeover prevention
Digital Transformation

Transmit Security leads in account takeover prevention

Transmit Security has been named a leader in account takeover fraud prevention, as the market for these solutions is set to grow significantly by 2028.

By Catherine Knowles • 3 min read • Fri, 25th Oct 2024

Global Stories

Market research stories

Offline coupons drive higher engagement over online ones
Marketing

Offline coupons drive higher engagement over online ones

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025
AI & automation drive advertising shifts in 2025 report
Digital Transformation

AI & automation drive advertising shifts in 2025 report

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

By Sean Mitchell • 3 min read • Tue, 21st Jan 2025
Global spend on KYC systems to hit USD $22bn by 2029
Risk & Compliance

Global spend on KYC systems to hit USD $22bn by 2029

A study by Juniper Research forecasts that global non-financial businesses will spend USD $22 billion on KYC/KYB systems by 2029, marking a 140% increase.

By Kaleah Salmon • 2 min read • Tue, 26th Nov 2024
AI adoption in retail: Opportunities & readiness gaps
Customer Experience

AI adoption in retail: Opportunities & readiness gaps

A new survey from Riverbed reveals that while 95% of retail leaders view AI as crucial, only 40% feel prepared for its implementation.

By Kaleah Salmon • 3 min read • Fri, 22nd Nov 2024
Restive forecasts 2025 retail trends: convenience reigns
Surveillance

Restive forecasts 2025 retail trends: convenience reigns

Technology consultancy Restive predicts that convenience, personalisation, and sustainability will dominate retail trends in 2025 for both online and physical stores.

By Shannon Williams • 3 min read • Tue, 12th Nov 2024
NTT DATA & Google Cloud expand AI partnership in APAC
Data Analytics

NTT DATA & Google Cloud expand AI partnership in APAC

NTT DATA and Google Cloud are bolstering their strategic partnership to advance cloud-based data analytics and generative AI solutions across the Asia Pacific.

By Shannon Williams • 3 min read • Tue, 5th Nov 2024
SoftServe named a Challenger in 2024 Gartner Magic Quadrant
Digital Transformation

SoftServe named a Challenger in 2024 Gartner Magic Quadrant

SoftServe has been recognised as a Challenger in Gartner's 2024 Magic Quadrant for Custom Software Development Services, highlighting its focus on Generative AI.

By Kaleah Salmon • 3 min read • Wed, 30th Oct 2024
AI-driven personas to lead market research data by 2025
Data Analytics

AI-driven personas to lead market research data by 2025

A new report by Qualtrics reveals that AI-generated synthetic personas could account for over half of market research data collection by 2025.

By Imee Dequito • 3 min read • Wed, 23rd Oct 2024
Marketers face hurdles in leveraging first-party data
Marketing Technologies

Marketers face hurdles in leveraging first-party data

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

By Catherine Knowles • 3 min read • Wed, 9th Oct 2024

Stories from Other Regions

Market research stories

Australian SMEs tackle skill shortages with new strategies
Human Capital Management

Australian SMEs tackle skill shortages with new strategies

A new report reveals that 65% of Australian small business owners are struggling with skill shortages, while 25% have not recovered from COVID-19 impacts.

By Shannon Williams • 3 min read • Wed, 4th Dec 2024
AI could be key to restoring consumer trust in Singapore
Customer Experience

AI could be key to restoring consumer trust in Singapore

A Salesforce report reveals a significant drop in consumer trust among Singaporeans, with 75% of respondents seeking more consistent interactions and AI solutions.

By Shannon Williams • 3 min read • Thu, 28th Nov 2024
App usage boosts loyalty in UK consumers, study reveals
Customer Experience

App usage boosts loyalty in UK consumers, study reveals

New research reveals UK shoppers who use brand apps are 20% more likely to exhibit true loyalty, driven by rewards and personalised experiences.

By Melania Watson • 2 min read • Fri, 22nd Nov 2024
UK language app users invest time & money but lack confidence
Mobile Apps

UK language app users invest time & money but lack confidence

Research by Wall Street English reveals that UK language app users invest significant time and money yet often lack confidence in their speaking abilities.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
Australian firms risk $71 billion due to poor service
Customer Experience

Australian firms risk $71 billion due to poor service

Qualtrics' study reveals Australian businesses risk losing AUD $3.8 billion in sales this holiday season due to poor customer experiences, stressing urgent improvements.

By Melania Watson • 3 min read • Tue, 19th Nov 2024
Yahoo study reveals digital marketing challenges in 2025
Marketing Technologies

Yahoo study reveals digital marketing challenges in 2025

A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.

By Kaleah Salmon • 3 min read • Mon, 11th Nov 2024
Australian consumers distrust AI in customer services
Customer Experience

Australian consumers distrust AI in customer services

A new report reveals that 86% of Australian consumers mistrust local firms' use of AI, leading to decreased comfort with AI services in the past year.

By Imee Dequito • 3 min read • Mon, 28th Oct 2024