Technology news for New Zealand's largest enterprises
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HubSpot goes freemium with new CRM offering
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
Retail study challenges myth that digital natives only shop online
Despite beliefs that the younger generation prefers to shop online, they’re actually the most likely to do more shopping in physical stores.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Personalised advertising continues to flourish
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
So you want to build a viral app: Tips from an industry guru
Plenty of people hope their app will make them rich, but only a few apps ever make it.
How Zoho's marketing platform ties together orchestration and marketing execution
Zoho announced its new marketing platform that executes marketing campaigns across multiple channels.
Adobe and Drift launch conversational experience for Marketo Engage
By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.
Gartner: Marketing personalisation can be make or break
A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.
Adobe study finds A/NZ marketers aren't very good at their jobs
40% of local consumers think the promotional offers they receive just aren’t the right ones for them. That figure is higher than the global average of 33%.
10 ways to improve your marketing in 2019
Small business marketing may take a back seat when there are so many other business priorities, but knowing where to target marketing efforts could be a good way to start.
NZ companies ill-prepared for new digital marketing era
Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
Report - Nine tips for tech companies to maximise growth
“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”
Global Synnex AU and Marketo distribution partnership forged
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.
Gartner’s 7 steps for agile marketing
“To shift to agile methods, the modern CMO must have the ability to awaken, harness and develop trust and commitment from their organisation.”
Study finds social media for businesses is more than just marketing
Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.
Artificial intelligence: Marketing's new best friend?
AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.
Former Google exec joins HubSpot as APAC managing director
“There is a huge opportunity for us to help SMBs adopt the right marketing, sales, and customer services strategies," says Nizami.
Google Marketing Platform bridges gap between analytics & marketing
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
Unlocking legacy assets with an internal digital platform
Organisations must shift their thinking from integrating multiple systems across the business, to building a platform.
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
Data is the power behind effective marketing - Research
A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.
Cloud marketing company Seismic acquires key competitor
Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.