Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.More

Despite beliefs that the younger generation prefers to shop online, they’re actually the most likely to do more shopping in physical stores.More

“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”More

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.More

Plenty of people hope their app will make them rich, but only a few apps ever make it.More

Zoho announced its new marketing platform that executes marketing campaigns across multiple channels.More

By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.More

A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.More

40% of local consumers think the promotional offers they receive just aren’t the right ones for them. That figure is higher than the global average of 33%.More

Small business marketing may take a back seat when there are so many other business priorities, but knowing where to target marketing efforts could be a good way to start. More

Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.More

“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."More

A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.More

“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”More

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers. More

“To shift to agile methods, the modern CMO must have the ability to awaken, harness and develop trust and commitment from their organisation.”More

Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.More

AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.More

“There is a huge opportunity for us to help SMBs adopt the right marketing, sales, and customer services strategies," says Nizami.More

Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.More

Organisations must shift their thinking from integrating multiple systems across the business, to building a platform.More

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.More

A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.More

Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.More