Marketing stories

"For data to be a true catalyst of business growth, there can't be any gaps in the collection, management, or analysis process.">>

The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in A/NZ deliver better results.>>

"Retailers and eCommerce brands have contributed to the maturity of conversational commerce, and AI chatbots can lead to more natural interactions for customers to engage with commerce on messengers.">>

“I have always been passionate about helping companies transform their businesses with emerging technologies.">>

Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.>>

“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.>>

Impact has officially acquired Affluent, the analytics and automation platform designed to help agencies manage partnership programs for brands at scale.>>

The new integrations are designed to assist organisations with customer data syncing and strategic decision-making. >>

As part of the integration, marketers will be able to use LiveRamp Authenticated Identity Infrastructure to increase their addressable reach, the companies state.>>

Let’s face it, as a B2B tech company, marketing probably isn’t easy.>>

Boundary Detection is designed to isolate relevant news items that would otherwise be difficult to determine in some forms of media.>>

What happens when an Android malware vendor teams up with a marketer? It turns out the answer is quite a lot.>>

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.>>

The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.>>

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem. >>

National spent double on its Facebook marketing, and it wasn't enough.>>

Marketers across the region are facing a rapidly evolving growth mandate.>>

The portal adds a gamification approach that allows users to progress up status tiers and access greater sales and marketing support.>>

HubSpot has added targeted SMS messaging capabilities within its customer relationship (CRM) application, thanks to a partnership with SMS technology provider MessageMedia.>>

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.>>

“If you’re short on budget and time, you have to box smarter. That means using what business data you can stitch together.">>

The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.>>

Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.>>

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.>>