Technology news for New Zealand's largest enterprises
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Epicor announces appointment of new CMO
Paul Stoddart has been appointed chief marketing officer, a role in which he will be responsible for overseeing Epicor’s global marketing strategy, including corporate marketing, field marketing, and teleprospecting.
Snowflake and Adobe team up to empower marketing teams
The Federated Data Access (FDA) connector integration is part of the Adobe Experience Cloud and enables joint customers to analyse data from Adobe Campaign on Snowflake’s integrated cloud data platform.
How to keep your customers engaged when introducing an integrated app strategy
While savvy businesses understand engaging with customers in their own environments makes sense, the path to making these meaningful connections with customers is not always easy.
How a customer data platform can add value to your business
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.
Cheetah Digital and Blended Digital announce partnership
Partnership struck to help drive customer engagement for APAC brands.
Snow Software appoints new chief marketing officer
“Paula has a wealth of marketing experience spanning leading technology organizations of varying size and market stage," says the company's CEO.
Seismic bolsters APAC operations with raft of new executive appointments
“Building a robust team of local talent on the ground enables us to better support organisations in achieving greater levels of business agility and customer engagement."
Acquia acquires AgilOne, looks to improve customer experiences
Acquia has announced it will acquire AgilOne in order to unify customer data from disparate platforms and drive personal experiences across every channel.
Q&A with Isentia: Knowing your customer base in an ever-changing media environment
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?
Exclusive: How metrics are becoming everything in marketing
Client research across New Zealand and Australia has shown that clients value being able to track the success of their media campaigns and measure the effectiveness of their teams.
Data scientists shouldn’t tell data stories alone - Tableau
There are almost 700 Australians with the job title of ‘chief storyteller’, according to LinkedIn.
Marketing expert shares insights about digital disruption
Marketers should consider three things when they confront the ‘incoming headwinds of digital disruption’: Organise, optimise, and optimism.
Intel hires new CMO & corporate treasurer
Karen Walker and Sharon L. Heck joins the company's executive team.
Ping Identity snaps up new marketing exec from Intel
As the latest executive to join the business, Kevin Sellers brings more than 20 years of experience in brand and marketing to the leadership team.
Adobe Advertising Ambassador program launches in Australia
The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.
Shutterstock launches new service for video makers around the world
Shutterstock Elements includes more than 3,000 cinema-grade video effects, including 4K lens flares, transitions, visual effects, film overlays, video kits and more.
HubSpot goes freemium with new CRM offering
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
Retail study challenges myth that digital natives only shop online
Despite beliefs that the younger generation prefers to shop online, they’re actually the most likely to do more shopping in physical stores.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Personalised advertising continues to flourish
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
So you want to build a viral app: Tips from an industry guru
Plenty of people hope their app will make them rich, but only a few apps ever make it.
How Zoho's marketing platform ties together orchestration and marketing execution
Zoho announced its new marketing platform that executes marketing campaigns across multiple channels.
Adobe and Drift launch conversational experience for Marketo Engage
By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.
Gartner: Marketing personalisation can be make or break
A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.