Marketing stories

dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.>>

Which sales events should your business focus its marketing on? Join Similarweb for this morning session on 21 October and get a $20 Uber Eats voucher for breakfast!>>

An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.>>

CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing. >>

A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.>>

Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.>>

Last year, the pandemic presented the retail industry with unprecedented challenges.>>

The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.>>

This story describes the publication guidelines for customers submitting contributions.>>

Despite calls for better data privacy amongst businesses and their customers, it doesn’t mean that the data sharing game is over.>>

Seismic has announced the acquirement of Lessonly, a training, coaching, and enablement solution.>>

“This combined experience with Vistaprint and Wix will ensure small business owners have everything they need to put their best foot forward,” says Vistaprint CEO.>>

Want to get your message across to a captive and targeted audience? This is the instrument to use and here are the ways you can use it.>>

Acoustic has expanded its offices in Sydney and Melbourne. In addition, the company has launched an Australian, cloud-based data centre and is actively looking for more partners in the region.>>

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.>>

Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.>>

We’ve found that the most effective way to target an audience is often to keep the message short, punchy and powerful. >>

"For data to be a true catalyst of business growth, there can't be any gaps in the collection, management, or analysis process.">>

The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in A/NZ deliver better results.>>

"Retailers and eCommerce brands have contributed to the maturity of conversational commerce, and AI chatbots can lead to more natural interactions for customers to engage with commerce on messengers.">>

“I have always been passionate about helping companies transform their businesses with emerging technologies.">>

“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.>>

Impact has officially acquired Affluent, the analytics and automation platform designed to help agencies manage partnership programs for brands at scale.>>

The new integrations are designed to assist organisations with customer data syncing and strategic decision-making. >>