A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.

40% of local consumers think the promotional offers they receive just aren’t the right ones for them. That figure is higher than the global average of 33%.

Small business marketing may take a back seat when there are so many other business priorities, but knowing where to target marketing efforts could be a good way to start.

Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.

“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."

A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.

“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

“To shift to agile methods, the modern CMO must have the ability to awaken, harness and develop trust and commitment from their organisation.”

Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.

AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.

“There is a huge opportunity for us to help SMBs adopt the right marketing, sales, and customer services strategies," says Nizami.

Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.

Organisations must shift their thinking from integrating multiple systems across the business, to building a platform.

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.

A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.

Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.

“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."

The new services include a digital lead hub and a Linkedin social plugin.

cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia’s GDP by 2021.

The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.

Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).