Marketing Automation news stories
Enterprise content management (ECM)
Video: 10 Minute IT Jams — Who is Sitecore?
Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.
10 Minute IT Jams
Video: 10 Minute IT Jams - Who is dotdigital?
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Marketing
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.
dotdigital
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Last year, the pandemic presented the retail industry with unprecedented challenges.
Digital Transformation
Cheetah Digital and Blended Digital announce partnership
Partnership struck to help drive customer engagement for APAC brands.
Digital Marketing
HubSpot adds new features to Marketing Hub Enterprise
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
Marketing Automation
Ingram Micro Cloud launches go-to-automation hubs
“By understanding both the opportunities and challenges inherent in the cloud-connected economy, Ingram Micro Cloud is shortening the digital transformation curve for partners and vendors."
Artificial Intelligence
Fujitsu takes consumer prediction up a notch
New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.
CRM
HubSpot goes freemium with new CRM offering
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
Customer experience
A/NZ consumers expect a stellar customer experience, Adobe finds
Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.
Marketing Automation
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
Marketing Automation
How marketing automation could shape NZ’s future
Through automation the customer discovery process is instant.
Marketing Automation
Why email still makes for a great business tool
Email is not going away, if anything, businesses are becoming more reliant on email.
Customer experience
HubSpot’s latest offering makes it easier to deliver better CX
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
Marketing Automation
SAS a Leader in Magic Quadrant for multichannel marketing hubs
In the inaugural report from the analyst firm, SAS was positioned highest on the ability to execute axis.
Marketing Automation
Marketing platform makes recommendations personal across user channels
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
Marketing Automation
Marketo announces Slack integration to improve sales and marketing collaboration
The new integration will enable notifications on leads in real-time.
Marketing Automation
It’s not just about the weather: put your emails in context
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.