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Technology news for New Zealand's largest enterprises

Marketing Automation news stories

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Enterprise content management (ECM)
Video: 10 Minute IT Jams — Who is Sitecore?
Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.
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10 Minute IT Jams
Video: 10 Minute IT Jams - Who is dotdigital?
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
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Marketing
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.
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dotdigital
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Last year, the pandemic presented the retail industry with unprecedented challenges.
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Digital Transformation
Cheetah Digital and Blended Digital announce partnership
Partnership struck to help drive customer engagement for APAC brands.
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Digital Marketing
HubSpot adds new features to Marketing Hub Enterprise
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
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Marketing Automation
Ingram Micro Cloud launches go-to-automation hubs
“By understanding both the opportunities and challenges inherent in the cloud-connected economy, Ingram Micro Cloud is shortening the digital transformation curve for partners and vendors."
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Artificial Intelligence
Fujitsu takes consumer prediction up a notch
New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.
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CRM
HubSpot goes freemium with new CRM offering
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
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Customer experience
A/NZ consumers expect a stellar customer experience, Adobe finds
Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.
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Marketing Automation
Kiwi partner named in HubSpot’s global top five
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
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Marketing Automation
How marketing automation could shape NZ’s future
Through automation the customer discovery process is instant.
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Marketing Automation
Why email still makes for a great business tool
Email is not going away, if anything, businesses are becoming more reliant on email.
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Customer experience
HubSpot’s latest offering makes it easier to deliver better CX
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
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Marketing Automation
SAS a Leader in Magic Quadrant for multichannel marketing hubs
In the inaugural report from the analyst firm, SAS was positioned highest on the ability to execute axis.
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Marketing Automation
Marketing platform makes recommendations personal across user channels
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
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Marketing Automation
Marketo announces Slack integration to improve sales and marketing collaboration
The new integration will enable notifications on leads in real-time.
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Marketing Automation
It’s not just about the weather: put your emails in context
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.