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The best innovation in social media is a return to basics
Innovation has become a way of life in marketing, particularly in social media, as marketers jump from one strategy to another.
It’s not just about the weather: put your emails in context
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.
Internet ad revenues soaring in the US
According to one report, US$14.9 billion was spent in the first half of 2011.