Marketing stories - Page 22

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.

Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.

A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.

Blackpearl Group has launched Pearl Diver, an AI tool designed to help businesses adapt to the impending cookie-less environment in Chrome.

Harte Hanks has unveiled Demand Generation In a Box, a comprehensive service aimed at helping SMEs enhance brand interest and drive lead generation efficiently.

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.

Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.

Despite economic concerns, 46% of Australian and New Zealand SMBs plan to increase marketing spend in a bid to survive, with 48% set to raise their budgets by at least 10%, finds survey.

Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.

Cybersecurity giant, Exclusive Networks, unveils plans to fully acquire channel services firm, NEXTGEN Group, boosting its market presence across the Asia-Pacific region.

Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.

Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.

SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.

A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.

Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.