IT Brief New Zealand - Technology news for CIOs & IT decision-makers
New Zealand

Multichannel marketing Stories

Global Stories

Multichannel marketing stories

SEGA cuts ad production time by two-thirds with automation
Software-as-a-Service

SEGA cuts ad production time by two-thirds with automation

Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.

By Sofiah Nichole Salivio • 3 min read • This month
Why You Need Phone Validation in Your Customer Data Toolkit
Customer Relationship Management

Why You Need Phone Validation in Your Customer Data Toolkit

Invalid customer phone numbers can drive up costs, disrupt messages and weaken fraud checks across marketing and support systems.

By Bobby Joseph • 6 min read • This month
UK shoppers to spend GBP £17.9 billion in Golden Quarter
Personalisation

UK shoppers to spend GBP £17.9 billion in Golden Quarter

Shoppers are set to curb non-essential buying, even as Epsilon expects GBP £17.9 billion to be spent across the Golden Quarter.

By Sofiah Nichole Salivio • 4 min read • This month
Billy Grace sees ad budgets rise as click costs fall
eCommerce

Billy Grace sees ad budgets rise as click costs fall

Advertisers are getting more clicks for less, as paid media outlays climbed 17.5% in the first half of 2026 despite a 10.8% drop in click costs.

By Karen Joy Bacudo • 3 min read • This month
Netcore.ai rebrand puts AI agents at marketing core
Software-as-a-Service

Netcore.ai rebrand puts AI agents at marketing core

Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.

By Sean Mitchell • 3 min read • Last month
Kentico posts record recurring revenue on SaaS AI demand
Software-as-a-Service

Kentico posts record recurring revenue on SaaS AI demand

Higher SaaS adoption and AI demand helped lift Kentico to record annual recurring revenue, outpacing a market growing only in single digits.

By Mark Tarre • 4 min read • Last month
Klaviyo adds social marketing tool to consumer CRM platform
Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Last month
Grocery marketers struggle as campaign volumes surge
Software-as-a-Service

Grocery marketers struggle as campaign volumes surge

Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.

By Sofiah Nichole Salivio • 4 min read • Last month
IDX appoints Clare Donald as Chief Production Officer
Digital Transformation

IDX appoints Clare Donald as Chief Production Officer

The agency is bolstering its global production capabilities as clients demand more integrated, digital and AI-enabled content.

By Sofiah Nichole Salivio • 3 min read • Last month
Contentful launches Palmata to track AI brand visibility
Software-as-a-Service

Contentful launches Palmata to track AI brand visibility

Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 26th Jun 2026
Cloudinary launches image to video tool for brands
Software-as-a-Service

Cloudinary launches image to video tool for brands

Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.

By Sofiah Nichole Salivio • 3 min read • Wed, 24th Jun 2026
UK firms struggle to reach customers online, study says
Digital Transformation

UK firms struggle to reach customers online, study says

Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.

By Mark Tarre • 4 min read • Thu, 18th Jun 2026
Mediaocean launches NIVO AI to cut ad setup by 90%
Software-as-a-Service

Mediaocean launches NIVO AI to cut ad setup by 90%

Pilot programmes suggest campaign setup could take a fraction of the time, with Mediaocean saying manual work fell by as much as 90%.

By Sean Mitchell • 3 min read • Mon, 15th Jun 2026
VTEX expands AI commerce architecture across markets
Digital Transformation

VTEX expands AI commerce architecture across markets

Retailers can now automate merchandising, support and ad campaigns as autonomous agents are embedded across VTEX's commerce platform.

By Sofiah Nichole Salivio • 4 min read • Sat, 6th Jun 2026

Stories from Other Regions

Multichannel marketing stories

Australians still trust physical mail over digital
Customer Experience

Australians still trust physical mail over digital

Digital fatigue and scam fears are helping keep posted letters credible, with 78% wanting important government messages by mail.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Direct One installs Ricoh printer for mail campaigns
Customer Experience

Direct One installs Ricoh printer for mail campaigns

The upgrade boosts capacity for personalised mail as marketers demand faster turnaround, tighter tracking and stronger links to digital channels.

By Sofiah Nichole Salivio • 4 min read • Last month
Scaleup launches AUD $25m fourth media-for-equity fund
Fintech

Scaleup launches AUD $25m fourth media-for-equity fund

Australian consumer startups can now tap fresh advertising stock instead of cash, as Scaleup Mediafund deploys its fourth AUD $25 million vehicle.

By Mark Tarre • 3 min read • Mon, 15th Jun 2026
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • Tue, 9th Jun 2026