IT Brief New Zealand - Technology news for CIOs & IT decision-makers
New Zealand

Multichannel marketing Stories - Page 4

Global Stories

Multichannel marketing stories

Tech marketing in 2025 shifts to strategy & messaging clarity
Marketing Technologies

Tech marketing in 2025 shifts to strategy & messaging clarity

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Exclusive: How Glu.ai blends brand safety with AI-driven commerce
Encryption

Exclusive: How Glu.ai blends brand safety with AI-driven commerce

Glu.ai pioneers ethical AI in conversational commerce, blending brand integrity with scalable, user-trusted automation for seamless marketing experiences.

By Melania Watson • 5 min read • Fri, 1st Aug 2025
Amazon Ads launches 'Make Media Magic' campaign in Australia
Marketing Technologies

Amazon Ads launches 'Make Media Magic' campaign in Australia

Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.

By Sean Mitchell • 3 min read • Mon, 2nd Jun 2025
SAS named leader in Forrester Wave for real-time interaction management
Customer Experience

SAS named leader in Forrester Wave for real-time interaction management

SAS Customer Intelligence 360 achieves top status in The Forrester Wave: Real-Time Interaction Management, Q1 2024, reinforcing its crucial role in delivering hyper-personalised customer experiences.

By Tom Raynel • 3 min read • Mon, 4th Mar 2024
Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion
EduTech

Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

By Imee Dequito • 3 min read • Wed, 27th Sep 2023
Team ITG taps Roger Binks as Managing Partner
Modernisation

Team ITG taps Roger Binks as Managing Partner

Team ITG appoints Roger Binks as Managing Partner to lead its go-to-market strategy in UK & European markets & support its global client base.

By Imee Dequito • 2 min read • Thu, 8th Jun 2023
SAS a Leader in Magic Quadrant for multichannel marketing hubs
Data Analytics

SAS a Leader in Magic Quadrant for multichannel marketing hubs

SAS has been crowned a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs, excelling in analytics-driven omnichannel customer experiences.

By Ben Moore • 2 min read • Wed, 9th May 2018

Stories from Other Regions

Multichannel marketing stories

UK marketers embrace AI for more personalised Christmas ads
DevOps

UK marketers embrace AI for more personalised Christmas ads

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

By Sean Mitchell • 3 min read • Wed, 17th Dec 2025
Cloudflare outage puts GBP £15 million UK ad spend at risk
Customer Experience

Cloudflare outage puts GBP £15 million UK ad spend at risk

A Cloudflare outage jeopardised GBP £15 million of UK ad spend as marketing campaigns ran unaware websites and checkouts were down for hours.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
SALESmanago launches AI tools for faster multichannel campaigns
Customer Experience

SALESmanago launches AI tools for faster multichannel campaigns

SALESmanago launches AI-powered tools to speed up multichannel marketing, enabling faster campaign creation without developer help across email, SMS, and more.

By Kaleah Salmon • 3 min read • Thu, 17th Jul 2025
Distology appoints Sarah Geary as new Chief Commercial Officer
Cybersecurity

Distology appoints Sarah Geary as new Chief Commercial Officer

Sarah Geary steps into Chief Commercial Officer role at Distology, part of broader restructuring efforts, after success as Chief Marketing Officer.

By Imee Dequito • 3 min read • Wed, 2nd Oct 2024