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Online marketing stories

IAS expands Meta content block lists to Threads feed
Artificial Intelligence

IAS expands Meta content block lists to Threads feed

Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.

By Sean Mitchell • 3 min read • Last week
Taboola research shows demand for agentic AI tools
Artificial Intelligence

Taboola research shows demand for agentic AI tools

Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.

By Sean Mitchell • 4 min read • This month
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • This month
PropellerAds flags cloaking in 2026 ad safety report
Malware

PropellerAds flags cloaking in 2026 ad safety report

Cloaking drove 68.1% of account suspensions in the quarter, showing how fraudsters are hiding banned ads from moderators on the platform.

By Joseph Gabriel Lagonsin • 3 min read • This month
AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Online marketing stories

ΑΙ FOMO is changing the game for digital marketing professionals
Data Analytics

ΑΙ FOMO is changing the game for digital marketing professionals

Burnout is rising as marketers race to master AI, while more than 70% of teams now work beyond sustainable capacity.

By Search Magic • 4 min read • Last week
Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks
Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • This month
How small Australian retailers can compete with the big players using paid social
eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Sam Park • 5 min read • This month
OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • This month
Acquirz hires data & AI chief after Marketscan deal
Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • This month
Your website is being read by AI - and you're probably invisible to it
Digital Transformation

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.

By Lovan • 7 min read • This month
6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Last month
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Last month
Adobe says AI retail traffic surges as readability lags
Data Analytics

Adobe says AI retail traffic surges as readability lags

Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.

By Sean Mitchell • 4 min read • Last month
Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Last month
How MSPs can win more clients by showing up where CIOs are already looking
Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.

By Dominic Vivarini • 8 min read • Last month
10 essential WordPress plugins every business website needs
Storage

10 essential WordPress plugins every business website needs

Businesses risk slower sites, weaker security and lost leads if they overlook core WordPress tools that help sites run smoothly and rank better.

By Tom Thatcher • 5 min read • Last month