Rebrand news stories
AvePoint rebrands SaaS learning product to MaivenPoint
"Our mission with MaivenPoint is to make your learning experience limitless and inspire everyone to achieve their aspirations."
Identity and Access Management
Pitney Bowes launches rebranded digital visitor management offering in A/NZ
Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.
Small Business / SMB
Business Australia unveils new identity after rebranding
Business Australia has rebranded to My Business with a new logo, brand positioning campaign and visual identity culminating in an online platform.
Bill Identity Limited rebrands to Optima Technology
Bill Identity Limited (BID) has announced it's rebranding to Optima Technology Group as part of a comprehensive repositioning.
Comodo Security Solutions rebrands, launches new offering
Comodo Security Solutions has rebranded to Xcitium and launched its patented zero threat endpoint technology to fight increasing ransomware and other malware across industries.
Privileged Access Management / PAM
Delinea sees strong financial results for first quarter 2022
Delinea has announced strong results for the Q1 2022 financial quarter, with annual recurring revenue (ARR) growth exceeding 35%.
Privileged Access Management / PAM
PAM security specialist ThycoticCentrify rebrands to Delinea
:We are providing privileged access without the excess," says Delinea CEO Art Gilliland.
Norton new branding shines a light on cybersecurity
The refreshed brand identity will represent the "bright side to the very dark problem that is cybercrime".
Telegistics changes name to Entelar in major branding overhaul
The NZ-owned and operated ICT distribution and services company will now be known as Entelar.
Kaspersky unveils rebranded offices in Asia Pacific
"It is also about how we shift our business mindset, our corporate practices, our market priorities, and our vision and mission as a company."
Dimension Data NZ becomes NTT in grand rebranding
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
Kaspersky rebrands, unveils new logo
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio
Internet of Things
Microsoft partner Dilignet rebrands to Xello in push towards business solutions
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
Xero rebrand reflects evolution from accounting software to business platform
Xero tested different tagline options with customers, partners and staff across its markets.
Out with the old: Melbourne IT officially relaunches as Arq Group
The company also announced that the name change received overwhelming support from shareholders.
Ajilon is now Modis Australia after local rebranding effort
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
IBM rebrands Bluemix to IBM Cloud
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Users will begin to see Dropbox’s new look, from the website to products, over the next few weeks.
A digitised world
The medium as a message is a great way to lure customers to your brand.