Reputation management stories
Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.
Local firms risk losing customers unless their online details, reviews and booking options are clear enough for AI tools to recommend them.
Visibility in AI search is becoming harder for chains without reviews across multiple sites, as AskNicely automates routing feedback to them.
Teams can now build reports and monitor alerts from ChatGPT or Claude, as the update widens access to trusted data inside Meltwater.
Shopify merchants will be able to surface independent feedback more easily as Trustpilot's app upgrade makes reviews part of the buying journey.
Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.
Users could expose browsing and chatbot data if they trust free security software that quietly monetises information, Planet VPN said.
Marketers are getting a new tool as AI answer engines increasingly shape which brands customers see, compare and shortlist first.
A growing share of US adults doubt business emails as AI makes polished messages easier to fake, a survey found.
Customers face heightened scam risks as Origin Energy investigates claims that a hacker accessed two million records and alerted regulators.
Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.
Regional trade messaging for ASEAN 2027 will be handled by a new agency team as Singapore prepares to lead the bloc's economic agenda.
Australians remain wary of AI at checkout, with 64% uneasy about letting systems buy on their behalf despite rapid retailer investment.
Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.
Food businesses face refund losses and regulatory checks as AI-made complaints and images are increasingly used to allege food safety failings.
Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.
Shoppers can now compare environmental performance across more than 25,000 brands after the directory began turning corporate disclosures into simple scores.
The deal gives agriculture and industrial clients broader communications support as specialist agencies chase scale in policy-driven sectors.
Americans largely misunderstand how chatbots source brand answers, leaving companies at risk of being invisible in AI search results.
The free tool could help agencies catch AI answers that mention brands but misstate the facts, as scrutiny of search rankings grows.