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Reputation management stories

Trustpilot deepens Shopify tie-up on customer reviews
Marketing Technologies

Trustpilot deepens Shopify tie-up on customer reviews

Shopify merchants will be able to surface independent feedback more easily as Trustpilot's app upgrade makes reviews part of the buying journey.

By Sean Mitchell • 3 min read • Last week
Contentful launches Palmata to track AI brand visibility
Software-as-a-Service

Contentful launches Palmata to track AI brand visibility

Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Planet VPN urges caution over free cybersecurity tools
Data Protection

Planet VPN urges caution over free cybersecurity tools

Users could expose browsing and chatbot data if they trust free security software that quietly monetises information, Planet VPN said.

By Sean Mitchell • 4 min read • Last month
Contentful launches Palmata for AI brand monitoring
Software-as-a-Service

Contentful launches Palmata for AI brand monitoring

Marketers are getting a new tool as AI answer engines increasingly shape which brands customers see, compare and shortlist first.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Trust gap grows in influencer marketing, Kolsquare finds
YouTube

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Last month
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Last month
Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest
Artificial Intelligence

Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.

By Dwayne Alexander • 9 min read • Last month
Sprinklr launches LLM Insights to track AI brand visibility
Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • Last month
Kaseya launches MSP Success to boost provider growth
Partner Programmes

Kaseya launches MSP Success to boost provider growth

Customer acquisition pressure is driving Kaseya's new MSP Success umbrella, which folds marketing, peer support and learning resources into one hub.

By Sofiah Nichole Salivio • 4 min read • Last month
AskNicely launches AI agents for customer insights
Digital Transformation

AskNicely launches AI agents for customer insights

Frontline teams at multi-location service businesses could cut dashboard churn as AskNicely's new tools automate insights and routine review replies.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Reputation management stories

Australian firms warned over AI brand visibility race
Software-as-a-Service

Australian firms warned over AI brand visibility race

Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.

By Sean Mitchell • 5 min read • 2 days ago
Earthmark launches brand environmental ratings directory
Data Analytics

Earthmark launches brand environmental ratings directory

Shoppers can now compare environmental performance across more than 25,000 brands after the directory began turning corporate disclosures into simple scores.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Primary Comms Group absorbs Hardman team in sector push
Agricultural Technology

Primary Comms Group absorbs Hardman team in sector push

The deal gives agriculture and industrial clients broader communications support as specialist agencies chase scale in policy-driven sectors.

By Sean Mitchell • 3 min read • Last week
Bospar survey finds Americans confused about AI & brands
Generative AI

Bospar survey finds Americans confused about AI & brands

Americans largely misunderstand how chatbots source brand answers, leaving companies at risk of being invisible in AI search results.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Agentcy opens free AI visibility module for accuracy
Marketing Technologies

Agentcy opens free AI visibility module for accuracy

The free tool could help agencies catch AI answers that mention brands but misstate the facts, as scrutiny of search rankings grows.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian firms roll back AI agents over governance
Software-as-a-Service

Australian firms roll back AI agents over governance

Governance failures have forced most Australian enterprises to pull back customer-facing AI agents, even as spending plans and deployments keep rising.

By Joseph Gabriel Lagonsin • 4 min read • Last month
AdLift adds Claude AI to Tesseract search platform
Large Language Models

AdLift adds Claude AI to Tesseract search platform

Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.

By Joseph Gabriel Lagonsin • 3 min read • Last month
UK consumers shun cold calls without trust signals
Customer Experience

UK consumers shun cold calls without trust signals

Most unsolicited business calls now go unanswered as branded caller ID and pre-call messages become key to winning trust, MaxContact found.

By Mark Tarre • 4 min read • Last month