Reputation management stories
Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.
AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.
Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.
Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.
Customer acquisition pressure is driving Kaseya's new MSP Success umbrella, which folds marketing, peer support and learning resources into one hub.
Frontline teams at multi-location service businesses could cut dashboard churn as AskNicely's new tools automate insights and routine review replies.
Businesses risk wasting AI spend unless they map workflows first, as routing knowledge matters more than buying yet another tool.
Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.
Deepfake threats are pushing public bodies to harden identity checks and governance, as Gartner forecasts dedicated TrustOps teams by 2028.
Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.
Governance and safety costs are now overtaking development as many firms struggle to keep live customer-facing AI agents reliable and compliant.
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
Governance failures have forced most Australian enterprises to pull back customer-facing AI agents, even as spending plans and deployments keep rising.
Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.
Most unsolicited business calls now go unanswered as branded caller ID and pre-call messages become key to winning trust, MaxContact found.
Wealthy households face a rising risk of theft and fraud as attackers mine social media, smart devices and public profiles for easy entry points.
Most UK brands still lack proof their raw materials meet rules, with four in five reporting regulatory or compliance problems last year.
Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.
Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.
Poorly handled lunches can lose deals, as a psychologist says clients judge hosts on venue, manners and how they read the room.