Retail media stories
The platform gives brands real-time, audited automation across marketplaces, with human approval required for some actions and millions already completed.
Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.
Brand partners can now automate pricing, content and inventory checks across major marketplaces as Pattern rolls out its Pi system.
Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.
Brand awareness in digital out-of-home rose sharply when ads used 3D, with Vistar Media finding a 67% lift over static formats.
Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.
More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.
The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.
The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.
Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.
The new layer is meant to help brands and retailers keep product data aligned as AI-led shopping and retailer requirements become more complex.
Spanish-language streaming advertisers gain shoppable video tools as Canela Media expands its offer for brands chasing Hispanic audiences.
Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.
Retailers risk being overlooked by AI shoppers unless product data is verified and structured for machine-led search and recommendations.
Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.
Price promotions are steering many Australians towards less nutritious groceries, with 83% backing more supermarket discounts on healthier food.
Advertisers can now buy more than 250 residential screens in UK housing blocks through VIOOH, extending reach into premium urban buildings.
Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.
