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Small businesses are unsubscribing from their MarTech stack - And I don't blame them
Marketing Technologies

Small businesses are unsubscribing from their MarTech stack - And I don't blame them

Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.

By Mellissah Smith • 4 min read • Sat, 22nd Nov 2025
Robotic Marketer launches unified marketing & project platform
DevOps

Robotic Marketer launches unified marketing & project platform

Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Small firms turn to autonomous platforms for marketing gains
Marketing Technologies

Small firms turn to autonomous platforms for marketing gains

Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Robotic Marketer founder addresses workplace gender issues
Gender equality

Robotic Marketer founder addresses workplace gender issues

Mellissah Smith, Founder of Robotic Marketer, champions gender equality in workplaces, urging both men and women to actively support female career growth.

By Shannon Williams • 4 min read • Fri, 21st Feb 2025
Marketing shifts to AI-focused strategies in 2025
Data Analytics

Marketing shifts to AI-focused strategies in 2025

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
AI to transform B2B marketing strategies in 2025
Customer Experience

AI to transform B2B marketing strategies in 2025

In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.

By Sean Mitchell • 3 min read • Mon, 18th Nov 2024
Marketing faces a transformative AI-driven future by 2025
Data Analytics

Marketing faces a transformative AI-driven future by 2025

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
Robotic Marketer launches AI-driven marketing programme for SMEs
Artificial Intelligence

Robotic Marketer launches AI-driven marketing programme for SMEs

Robotic Marketer launches Come Market Your Business with Me, designed to streamline marketing for Australian small businesses using AI.

By Shannon Williams • 3 min read • Thu, 27th Jun 2024

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