Salesforce news stories

New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.

Odaseva, a data platform for Salesforce, is establishing new headquarters in London as well as a new data center in India.

The Real Estate Institute of Western Australia has upgraded a number of its sites with integrations from Salesforce implementation partner, Mav3rik.

Salesforce is increasing its security measures after a recent GitHub breach incident investigation reported in Heroku.

"This new release gives customers critical visibility and protection. Varonis' platform approach helps companies unify their cloud security controls."

Research from Salesforce's MuleSoft shows that 98% of Australian organisations say it has become more difficult to retain skilled developers.

Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.

Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.

Salesforce has released its Global Digital Skills index, revealing that 83% of Australians do not feel prepared to learn the digital skills modern businesses require.

“As an industry, we need to do more to ensure that pathways to digital skills are accessible for all New Zealanders."

Salesforce and Amazon Web Services (AWS) have collaborated to create a new customisable direct-to-consumer (D2C) offering for next-generation video streaming.

Customer cloud service company Salesforce has taken significant steps to bolster its security protocols by requiring all users to implement multi-factor authentication (MFA) to access its products, solutions, and platforms.

OSF Digital’s purchase of Datarati marks the sixth in a rapid acquisition spree spanning just nine months.

Salesforce has announced a string of new innovations and partnerships to help expand its reach across the APAC market. 

Genesys has announced a $580 million round of funding to accelerate the company's leadership in the Experience as a Service market globally. 

"As we deepen our partnership, we’re excited to offer customers new ways to solve emerging challenges from anywhere by bringing their agreement processes and agreement intelligence into the Customer 360.”

OpenText releases its most comprehensive update to the OpenText Content Cloud as part of the Cloud Editions 21.4 launch at OpenText World. 

The company also announced it has expanded its net zero approach to its entire value chain — focusing on six sustainability priorities.

Alibaba Cloud and Salesforce are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product designed and built in China.

Salesforce rolls out three new Einstein Automate products to help customers use low-code tools to automate time-consuming, manual processes. 

The new workflows enable customer service teams to predict, route and solve customer needs, and offers new digital contact centre innovations.

Salesforce has introduced three new Sales Cloud innovations, AI-powered insights, integrated sales enablement resources, and new self-service options.  

A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.

"At a minimum, a malicious actor could exploit this misconfiguration to perform recon for a spear-phishing campaign."