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SEGA cuts ad production time by two-thirds with automation
Software-as-a-Service

SEGA cuts ad production time by two-thirds with automation

Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.

By Sofiah Nichole Salivio • 3 min read • Last week
How social advertising is becoming a source of customer intelligence
Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • Last week
Slipstream names Mearns & London in expansion push
Software-as-a-Service

Slipstream names Mearns & London in expansion push

The music licensing company's latest hires are aimed at broadening customer coverage in the U.K., Europe and the U.S. after its Megatrax deal.

By Sofiah Nichole Salivio • 4 min read • Last week
Tech Mahindra unveils TechM Ting sonic brand identity
Digital Transformation

Tech Mahindra unveils TechM Ting sonic brand identity

The new audio mark is set to run across offices, apps and customer touchpoints as Tech Mahindra standardises its global brand image.

By Mark Tarre • 3 min read • Last week
UK shoppers to spend GBP £17.9 billion in Golden Quarter
Personalisation

UK shoppers to spend GBP £17.9 billion in Golden Quarter

Shoppers are set to curb non-essential buying, even as Epsilon expects GBP £17.9 billion to be spent across the Golden Quarter.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Social Media stories

The AI arms race will be won by companies that stop forcing it
Generative AI

The AI arms race will be won by companies that stop forcing it

Content inflation could leave brands sounding generic unless they use AI to sharpen strategy, as LinkedIn flags more artificial-sounding posts.

By Aniket Gupta • 5 min read • Yesterday
Siebert & Unusual Whales to launch data-driven ETFs
Fintech

Siebert & Unusual Whales to launch data-driven ETFs

Investors could gain access to political trading and options data through a proposed ETF range, though strategy details and filings are still undisclosed.

By Karen Joy Bacudo • 4 min read • Yesterday
Australian Gen Z feel less connected using AI tools
Personalisation

Australian Gen Z feel less connected using AI tools

In Australia, more than a quarter of Gen Z say AI tools make them feel less connected, the highest share in a three-country study.

By Mark Tarre • 4 min read • 3 days ago
One in eight adults in Ireland in AI romance survey
Digital Transformation

One in eight adults in Ireland in AI romance survey

More than 510,000 adults in Ireland now say they are romantically involved with AI chatbots, raising questions about human relationships.

By Sofiah Nichole Salivio • 4 min read • Last week
Love Island unknowns outshine influencers in growth
Instagram

Love Island unknowns outshine influencers in growth

Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.

By Sofiah Nichole Salivio • 4 min read • Last week
Bigdatr launches ad compliance platform for regulators
Data Analytics

Bigdatr launches ad compliance platform for regulators

Regulators can now flag risky adverts within 12 hours, as Bigdatr's new system targets fast-moving campaigns in finance, health and gambling.

By Karen Joy Bacudo • 4 min read • Last week
Dupe culture is creating a new challenge for toy and gaming brands
Risk & Compliance

Dupe culture is creating a new challenge for toy and gaming brands

Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.

By Emily Li • 6 min read • Last week
Xero launches free finance lessons for small firms
Artificial Intelligence

Xero launches free finance lessons for small firms

Many Australian small business owners cannot tell if they made a profit, prompting Xero to offer free mentoring and lessons.

By Karen Joy Bacudo • 4 min read • Last week
Blockchain ties up with Adclear on UK compliance checks
Software-as-a-Service

Blockchain ties up with Adclear on UK compliance checks

Stricter UK crypto ad rules are pushing firms to automate checks before publication, reducing the risk of compliance breaches and delays.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Australia urged to ban smart glasses over covert filming
Data Protection

Australia urged to ban smart glasses over covert filming

Privacy advocates say covert recording risks in changing rooms and beaches make the devices a public safety issue, not a novelty.

By Sofiah Nichole Salivio • 5 min read • Last week
XTU launches S7Pro action camera with 4K stabilisation
eCommerce

XTU launches S7Pro action camera with 4K stabilisation

Steadier footage and quicker sharing are the pitch, as XTU's new model goes on sale with 4K video, AI noise reduction and live streaming.

By Sofiah Nichole Salivio • 3 min read • Last week
Photoroom launches Android Shopify listing app for sellers
Software-as-a-Service

Photoroom launches Android Shopify listing app for sellers

Android users can now build Shopify listings on the go, as Photoroom expands its mobile workflow for merchants selling from phones.

By Joseph Gabriel Lagonsin • 4 min read • Last week