Social Media stories - Page 15

Charity through viral challenges: more than just a trend? After the ice bucket challenge, the real impact and future potentials are questioned.

I’ve noticed that left-wing supporters are far more vocal about their distaste for the right than right-wing supports are at all.

As the CEO-worker gap widens, is it high time for top execs to embrace Yammer for better enterprise social networking?.

Lady Gaga teams up with Shuttlerock to create a poster for her new album using fan photos uploaded to her Japanese website.

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

Brands ignoring social media miss out, says expert, urging businesses to engage digitally for increased customer satisfaction and sales.

This is interesting considering the upcomoing election here in New Zealand; a topic that gets up a lot of people’s grills...

The rise of self-professed thought leaders on social media raises questions about ego vs. audience, writes Jake Sorofman of Gartner.

The #ALSIceBucketChallenge has taken much of the social media world by storm, but not without generating blowback from critics and cynics.

Despite being the self-proclaimed new kids on the insurance block in New Zealand, Youi Insurance is bucking the industry trend when it comes to techno.

Critiquing yet addicted, the masses declare disdain for Facebook, but its embedded role in daily life proves otherwise.

Gartner outlines 8 vital steps for IT leaders to craft a winning case for social and collaboration software investments amidst rising complexities.

Nearly a third of workers are happy for their employer to have access to personal data, according to a report by PwC.

Premier League faces uphill battle to curb illegal online goal sharing, too vast for current copyright laws, experts predict.

Crowdfunding analysis finds the sector nascent and divided, despite being lauded as a financial game-changer.

Do you wonder where all the interest in social went? Once the hottest trend since sliced bread, interest in social definitely dissipated.

IT spending is set to improve in H2 2014, with a significant commercial PC refresh cycle already underway, says IDC.

Kiwi firm Shuttlerock secures a £700k Japanese deal, eyeing expansion with Opt, Japan's digital giant, enhancing their global digital marketing reach.

Shakira becomes the most liked public figure on Facebook with 100m fans, using personal posts and fan engagement to bridge gaps internationally.

Facebook's new Buy Now button could revolutionise online shopping for SMBs, making impulse buys easier directly from their pages.

SMBs are booming on Facebook, with over 30m actively using the platform, helping drive growth and revenue with powerful ad returns.

Facebook unveils 'Mentions', an exclusive app for celebrities to connect with fans, stirring up social media's VIP scene.

Kiwis are unhappy with the way New Zealand businesses treat them, prefer to complain on Facebook and want something free in response to their complaint.

This suggests digital marketers actually believe clicks and traffic are synonymous with success...